Javier Bardají
Roberto Garver/Atresmedia




Over the summer, Bardají took over from long-­serving CEO Silvio Gon­zález at the Spanish media giant, home to leading commercial broadcaster Antena 3, streaming service Atresplayer Premium and radio station Onda Cero. And the succession would be smooth: Bardají has run Atresmedia’s TV division since 2010 and been a company board member since 2019. He helped build Atresmedia’s reputation as a powerhouse scripted player, boosting content production to help reduce the group’s reliance on the ad market, and he was instrumental in launching its SVOD platform. Atresmedia is known as the original co-producer of Netflix’s global hit “La Casa de Papel” and has become a prolific TV maker, while movie arm Atresmedia Cine is one of Spain’s biggest prodcos. Antena 3 has been a strong performer this year, while Atresplayer Premium has hit 412,000 subscribers.  


  • Mediaset España
  • Atresmedia


  • University of Navarra (Spain)

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Atresmedia at 30: OTT Atresplayer Premium Shakes Spanish TV Drama Production

Atresmedia at 30: OTT Atresplayer Premium Shakes Spanish TV Drama Production

Last year’s release of the Atresplayer Premium pay TV platform involved stepping up Atresmedia's bet on original TV content production, particularly in fiction series.Part of its transformation process from traditional broadcasting group to a digital content producer, Atresplayer Premium is giving the group a new distribution window for Spain and the rest of the world.With a remarkable presence in Spain and Latin America, Atresplayer Premium's subscribers number has grown significantly from 140,000 at the end of last year to 253,000...


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