Despite the uproar following the Academy of Motion Picture Arts and Sciences' announcement of rule changes on Wednesday, producer and Blumhouse founder Jason Blum is applauding the new moves."I know it was a very hard thing to do politically, and I commend them for doing so," Blum told Variety at the "BlacKkKlansman" premiere on Wednesday night, held at The Academy's Samuel Goldwyn Theater. "The Academy Awards have to be entertaining to watch, and I really think they took a step in the right direction with...
Jason Blum’s ability to generate big scares with tiny budgets became abundantly clear with 2007’s sleeper hit “Paranormal Activity,” which spawned one of Blum’s most successful film franchises. “The Purge,” “Insidious” and “Sinister” franchises soon followed under the Blumhouse Productions banner.
By getting talent to accept a percentage of profits and a lower up-front fee, Blum has managed to keep production costs down. As he told Variety before 2016’s SXSW, “They wouldn’t work with us multiple times if they didn’t have a good experience. With our model, they’re not working for money up front. The most important part of the overall strategy is that people take bets on themselves and if it works out, they’re well compensated for it.”
He’s also experimenting on the distribution side with his BH Tilt multi-platform release label.
Blum’s success extends to television as well, with series including “Ascension,” “Stranded,” “The River,” and “Eye Candy.” But Blum’s interests extend beyond scripted fare. He produces unscripted television like “RuPaul’s Drag Race,” and executive produced projects as different as HBO’s award-winning docu-series “The Jinx: The Life and Deaths of Robert Durst” and mini-series “The Normal Heart.”