Janice
Lee

Lee has been holding her own with the Hong Kong-based streaming service Viu despite competition from both the East (Tencent, iQiyi) and the West (Netflix, Disney+, Starzplay). Currently available in 16 markets across Southeast Asia, the Middle East and South Africa, the pan-regional service has seen a dramatic rise in monthly active users and subscriptions in recent months. Lee believes one of the keys to its success has been its freemium model, offering a free ad-supported tier with limited access to content, along with an ad-free subscription plan with unlimited downloads. To further entice viewers, Lee has also been pumping up Viu’s production of original local-language content, with projects such as its Bali-set remake of the long-running ABC Family teen drama “Pretty Little Liars.”