James Pitaro
Joe Faraoni/ ESPN Images
United States




Named ESPN’s president earlier this year, Pitaro is charged with leading the nation’s largest sports-media outlet through an era of great change. He supervised the launch of a broadband outlet, the OTT subscription service ESPN+, and is eager to cultivate younger viewers with rights deals for boxing and mixed martial arts. Under his aegis, ESPN aims to move forward on several fronts: working to steady its relationship with the National Football League; moving some daytime programming to New York City; and quelling the political commentary coming from some of its colorful personalities. This after ESPN experienced some erosion in the numbers willing to subscribe to its cable outlets, which broadcast some of media’s most popular properties.


  • ESPN
  • Yahoo!
  • Disney Interactive


  • Cornell University (NY, USA)
  • Saint John's University (NY, USA)

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Disney Names James Pitaro to Head ESPN

Disney Names James Pitaro to Head ESPN

Walt Disney named James Pitaro, who had been leading its consumer-products and digital divisions, to oversee ESPN, placing an executive with years of experience in digital media atop one of its most lucrative and best-known assets. He will also serve as co-chair of the company's TV operations.Pitaro will immediately find himself navigating a wide array of challenges aimed at keeping the sports-media juggernaut known as "The Worldwide Leader in Sports" in that exact position. While ESPN remains a top performer...


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