Goop 
SHAKESPEARE IN LOVE 
AVENGERS: ENDGAME 
Like a scene straight out of her campy Netflix drama "The Politician," Gwyneth Paltrow threw a simple but luxurious bash in Montecito, Calif., last week to trumpet the first-ever hotel collaboration for her lifestyle empire, Goop.On the streamer's series co-created by husband Brad Falchuk and Ryan Murphy, Paltrow plays Santa Barbara matriarch Georgina Hobart, whose deep pockets and unconditional love for her ambitious son (portrayed by Ben Platt) leads the pair to unexpected consequences. There wasn’t nearly as much at...
Goop
Gwyneth
Paltrow
Founder / CEO
Paltrow turned heads recently for appearing on Ryan Murphy’s Netflix series “The Politician” but only because it marked a rare return to the screen for the Goop gal, who in 11 years went from blogging in her London kitchen while forging a movie career to running an empire valued at over $250 million. This year she shopped her holistic healing principles through seminars, supplements, beauty products, fashion lines, housewares and cookbooks. And everything is pitched online or via brick-and-mortar pop-ups, as well as three podcasts and wellness summits that bring together celebrity devotees and average Jane believers for lectures, spa treatments and general worship. Up next is “The Goop Lab,” the Netflix docuseries that will spread the gospel to 133 million subscribers.
