Yu Gong



Founder / CEO

Chinese brainiac Gong (aka Tim Gong) shakes off comparisons between Netflix and his creation iQIYI. Since 2018, he has played out a Disney-like strategy of diversification into literature, comics, gaming and movie theaters. The company was set up initially as Qiyi, after Gong achieved a doctorate in engineering, sold his real-estate portal to Sohu and climbed the corporate tech ladder. Now, iQIYI has shed its dependence on parent company Baidu’s search engine and become one of the world’s most downloaded apps. It’s also a Chinese pioneer in using original content to drive paying subscriptions. In 2016, Gong and Baidu chief Robin Li cheekily bid $2.8 billion to take iQIYI private. After a 2018 IPO on NASDAQ, iQIYI is valued at some $20 billion.


  • Baidu
  • Sohu Group
  • umessage.com


  • Tsinghua University (China)

Variety Honors

  • 2017 Variety500 Honoree
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News from Variety

IQIYI CEO Gong Yu Says Artificial Intelligence Will Reshape Showbiz

IQIYI CEO Gong Yu Says Artificial Intelligence Will Reshape Showbiz

Gong Yu, founder and CEO of China’s leading streaming platform iQIYI, said at Mipcom content market on Tuesday that artificial intelligence “will reshape the entertainment industry over the next 10-15 years, much more so than the internet did over the past three decades.” There was a shift underway from the “internet era” to the “A.I. era,” he asserted. In the former, users browse and search for content from the company’s library of content; in the latter, creators and platforms provide...


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