Gong Yu
Courtesy of Baidu



Founder / CEO

As founder and chief exec at iQIYI, China’s dominant streaming-video provider, Gong (aka Tim Gong) typically rejects comparisons between his service and Netflix. And yet the platform shares a similar commitment to original content, with over 40 in-house studios churning out hits this year, such as the edgy series “The Bad Kids” and a raft of taste-making, star-minting talent competition shows including “The Rap of China” and “Idol Producer.” With a focus on tech R&D, iQiyi is also exploring new forms of ad monetization and content-driven e-commerce that resonate with its claimed 100 million paying subscribers and half-billion regular users. As COVID shut down Chinese cinemas, the firm saw a chance to push into premium VOD, nabbing the most theatrical titles suddenly fleeing to streaming, including “Marriage Story.”


  • Baidu
  • Sohu Group
  • umessage.com


  • Tsinghua University (China)

Variety Honors

  • 2017 Variety500 Honoree
  • 2018 Variety500 Honoree
  • 2019 Variety500 Honoree
  • 2020 Variety500 Honoree
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News from Variety

IQIYI CEO Gong Yu Says Artificial Intelligence Will Reshape Showbiz

IQIYI CEO Gong Yu Says Artificial Intelligence Will Reshape Showbiz

Gong Yu, founder and CEO of China’s leading streaming platform iQIYI, said at Mipcom content market on Tuesday that artificial intelligence “will reshape the entertainment industry over the next 10-15 years, much more so than the internet did over the past three decades.” There was a shift underway from the “internet era” to the “A.I. era,” he asserted. In the former, users browse and search for content from the company’s library of content; in the latter, creators and platforms provide...


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