George Cheeks
Courtesy of ViacomCBS
United States

CBS Entertainment


President & CEO, CBS Entertainment / Chief Content Officer, News & Sports, Paramount+

Cheeks gained more turf in the ViacomCBS orbit in June 2021 when he was given oversight of news and sports programming for Paramount+, adding to his current duties of overseeing CBS-branded assets, a role he assumed the previous March. Cheeks has also grappled with internal organizational issues, ousting the top two top leaders of its O&O division after questionable behavior emerged at many stations. He steered the combination of CBS Television Stations and CBS News into a single unit. CBS News president Susan Zirinsky was succeeded after two years in the job by Neeraj Khemlani and Wendy McMahon. Cheeks was the key player in CBS’ renegotiation of its NFL rights deal, a mammoth $2 billion-a-year pact unveiled in March that runs through 2033.


  • Paramount Global
  • NBCUniversal
  • CBS Entertainment


  • Yale University (CT, USA)
  • Harvard Law School (USA)

Variety Honors

  • 2020 Variety500 Honoree
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News from Variety

CBS Chief George Cheeks Sees 'Brighter Days Ahead' in Year-End Note

CBS Chief George Cheeks Sees 'Brighter Days Ahead' in Year-End Note

As the industry shutters for the Christmas and New Year holidays, CBS Entertainment Group chief George Cheeks marked his nine-month anniversary at the company with a year-end note to staffers that points to "brighter days ahead" for the company and the Eye."I joined you at CBS nine months ago today. In my message that day I told you that 'the weeks and months ahead will continue to challenge us, but I have no doubt we’ll get through it together,' "...


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