George Cheeks
Courtesy of ViacomCBS
United States

CBS Entertainment


President / CEO

After holding various posts at Viacom for 15 years before joining NBCUniversal in 2012, Cheeks returned to ViacomCBS earlier in 2020 after the departure of former chairman and CEO Joe Ianniello. He now oversees all of the company’s CBS assets, including its broadcast network, CBS Sports and CBS News, and he’ll partner with ViacomCBS’ digital team on all CBS-branded digital assets, including CBS All Access. He has set a goal of 40% BIPOC representation in writers’ rooms by the start of the 2021-22 television season, and he’ll dedicate at least 25% of CBS’ development budget to projects from BIPOC creators. He also engaged an advisory firm to examine police reform and advise on CBS’ legal dramas in light of societal changes.


  • ViacomCBS
  • NBCUniversal
  • CBS Entertainment


  • Yale University (CT, USA)
  • Harvard Law School (USA)

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ViacomCBS Shuffles Top Content Executives to Bolster Paramount Plus

ViacomCBS Shuffles Top Content Executives to Bolster Paramount Plus

ViacomCBS has shuffled seven top content executives in a new leadership structure designed to bolster its streaming service Paramount Plus.Teased recently by ViacomCBS Streaming president and CEO Tom Ryan, the new structure is intended to bolster original programming and help Paramount Plus achieve scale in a crowded market.Executives George Cheeks, Jim Gianopulos, Bruce Gillmer, Chris McCarthy, David Nevins, Nicole Clemens and Brian Robbins will all help the service amass originals in addition to leading their respective divisions.Tanya Giles, currently the...


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