George Cheeks
Courtesy of ViacomCBS
United States
2020

CBS Entertainment

George
Cheeks

President / CEO

After holding various posts at Viacom for 15 years before joining NBCUniversal in 2012, Cheeks returned to ViacomCBS earlier in 2020 after the departure of former chairman and CEO Joe Ianniello. He now oversees all of the company’s CBS assets, including its broadcast network, CBS Sports and CBS News, and he’ll partner with ViacomCBS’ digital team on all CBS-branded digital assets, including CBS All Access. He has set a goal of 40% BIPOC representation in writers’ rooms by the start of the 2021-22 television season, and he’ll dedicate at least 25% of CBS’ development budget to projects from BIPOC creators. He also engaged an advisory firm to examine police reform and advise on CBS’ legal dramas in light of societal changes.

Career

  • ViacomCBS
  • NBCUniversal
  • CBS Entertainment

Education

  • Yale University (CT, USA)
  • Harvard Law School (USA)

Variety Honors

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Byron Rubin Elevated to COO of CBS Entertainment Group

Byron Rubin Elevated to COO of CBS Entertainment Group

Bryon Rubin, a longtime overseer of the financials of the CBS broadcast network and its entertainment operations. has been promoted to chief operating officer of CBS Entertainment Group. Rubin, who will continue his duties as the unit's chief financial officer, will report to George Cheeks, CEO of the division, which is part of ViacomCBS.“Bryon is uniquely qualified to more broadly lead our financial and business operations and to take on an important strategic role as well. His deep knowledge of...

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