Eddy Cue
Roy Zipstein
United States



SVP, Internet Software & Services

If anyone can lead a company into the hyper-competitive original-content world, it’s Cue. In his 28 years at Apple, he has overseen major entertainment initiatives (iTunes, Apple Music, iBooks), geo-location services (Apple Maps), information storage (iCloud) and voice-activated software and products (Siri and HomePod, respectively). Now, with a pledge to put a billion dollars into original series — and take on Netflix, Amazon and Hulu — Cue, who reports to Tim Cook, is on Apple’s frontlines. There’s not a corner of Apple Cue doesn’t touch, including the 750-acre Cupertino campus envisioned by Steve Jobs, which Cue helped build to his late boss’ exact specifications. 
A year after its opening, Apple became the first company in history to reach a market cap 
of $1 trillion.


  • Apple Music
  • The App Store
  • iTunes


  • Duke University (NC, USA)

Variety Honors

  • 2017 Variety500 Honoree
  • Marketing Impact
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News from Variety

Apple's Eddy Cue Confirmed for Q&A Session at Pollstar Live! Conference

Apple's Eddy Cue Confirmed for Q&A Session at Pollstar Live! Conference

Pollstar has announced that Apple SVP Eddy Cue will have a Q&A session with Variety’s own Executive Music Editor Shirley Halperin at the Pollstar Live! 2018 conference in February. Other confirmed speakers for the conference Live Nation CEO Michael Rapino, WME head of music Marc Geiger, UTA’s head of U.S. music operations Natalia Nastaskin and more.As Apple’s senior vice president of Internet Software and Services — reporting directly to Apple CEO Tim Cook — Cue oversees Apple’s content stores, including two platforms...


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