Eddy Cue
Roy Zipstein
United States

Apple Inc.


SVP, Services

Cue doesn’t have the romantic mystique of Apple’s late cofounder Steve Jobs or the high profile of its current CEO Tim Cook, but during his 32 years with the company, he’s had a vital role in many of its most popular offerings, including the iTunes Store, the App Store and Siri. In August 2021, Cue’s title was changed from SVP of internet software and services to simply SVP of services to better reflect his responsibilities, which include overseeing Apple Music, Apple Podcasts, iCloud Services, Apple Pay and the company’s productivity and creativity apps. Then there’s Apple TV+, which scored 35 Emmy nominations in 2021, including 20 for “Ted Lasso.” In September 2021, Cue rolled out a major update for Apple Maps, enabling users to explore cities with a 3D view.


  • Apple Music
  • The App Store
  • Apple TV+


  • Duke University (NC, USA)

Variety Honors

  • 2017 Variety500 Honoree
  • 2018 Variety500 Honoree
  • 2019 Variety500 Honoree
  • 2020 Variety500 Honoree
  • Marketing Impact
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News from Variety

Apple's Eddy Cue Confirmed for Q&A Session at Pollstar Live! Conference

Apple's Eddy Cue Confirmed for Q&A Session at Pollstar Live! Conference

Pollstar has announced that Apple SVP Eddy Cue will have a Q&A session with Variety’s own Executive Music Editor Shirley Halperin at the Pollstar Live! 2018 conference in February. Other confirmed speakers for the conference Live Nation CEO Michael Rapino, WME head of music Marc Geiger, UTA’s head of U.S. music operations Natalia Nastaskin and more.As Apple’s senior vice president of Internet Software and Services — reporting directly to Apple CEO Tim Cook — Cue oversees Apple’s content stores, including two platforms...


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