Daniel Ek
Courtesy of Spotify



Co-Founder / CEO

Gadfly or savior? Spotify manages to be both. Early in 2019, the streaming service’s launch in India sparked an unusually public fracas with Warner Music Group, while its challenge of the Copyright Royalty Board’s rate increase rankled both songwriters and publishers. But Ek’s company remains the Pied Piper for a business rallying around a music-industry comeback. Spotify’s Q2 results, reported at the end of July, confirm the Swedish company remains the leader of the pack, showing a 29% year-over-year gain in monthly active users (232 million) and, more important, a 31% bump in premium subscriptions (108 million). That dwarfs the 60 million subscribers most recently reported by rival Apple Music. Spotify is seeing more revenue through podcasts as well, growing that audience 50% over Q1.


  • Spotify
  • Advertigo
  • Stardoll


  • Royal Institute of Technology (Sweden)

Variety Honors

  • 2017 Variety500 Honoree
  • 2018 Variety500 Honoree
  • Digital Entertainment Impact/Digital Execs
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News from Variety

New Netflix Original to Tell the Story of Spotify's Creation

New Netflix Original to Tell the Story of Spotify's Creation

In a case of one disrupter telling the story of another, Netflix has boarded a series about the creation of Spotify, the Swedish startup that's become one of the world’s leading music services.The as-yet-untitled limited series, to be directed by Per-Olav Sørensen ("Quicksand"), is inspired by the book "Spotify Untold" by Sven Carlsson and Jonas Leijonhufvud, who are business reporters at Sweden's Dagens Industri.The series will follow young Swedish tech entrepreneur Daniel Ek and his partner, Martin Lorentzon, who revolutionized...


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