Dana White
United States
2018

UFC

Dana
White

President

Some might knock Ultimate Fighting Championship kingpin White for his penchant for feuding with everyone from fighters to competing promoters, but that scrappiness helped him transform UFC into the world’s leading purveyor of mixed-martial-arts competitions. A former boxer and manager, he convinced longtime friends Frank and Lorenzo Fertitta to purchase struggling UFC for $2 million in 2001. Fifteen years later, they sold the Las Vegas–based company to Endeavor for a reported $4 billion, on the condition that White remain at the helm. In May, he closed a new five-year media-rights deal with ESPN worth $1.5 billion that calls for 30 fight broadcasts a year spread across its TV networks and its new ESPN+ streaming service.

Career

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News from Variety

Can Conor McGregor Revitalize UFC Ahead of Its Move to ESPN?

Can Conor McGregor Revitalize UFC Ahead of Its Move to ESPN?

Never one to shy away from a bold proclamation, UFC president Dana White boasted in August that the $1.5 billion pact he struck in May with ESPN to make his mixed-martial arts outfit its new TV home has contributed to boosting the company’s valuation to $7 billion. That's nearly double the $4 billion price tag that Endeavor (then WME-IMG) and its investment partners ponied up in 2016 to buy UFC.But White's calculations may not factor in indicators that UFC's popularity...

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