Dana White
United States
2019

UFC

Dana
White

President

With characteristic bluster, White demonstrated the value and staying power of the Ultimate Fighting Championship last year when he closed a five-year, $1.5 billion TV rights pact with ESPN. In March 2019, he announced that the ESPN deal was expanded to seven years, his own contract with UFC was extended another seven years and, in a major jump away from traditional pay TV, the mixed martial arts promoter’s pay-per-view events in the U.S. would be available exclusively on ESPN Plus through 2025. At the same time, White continued to find himself at the center of controversy for cutting ties with fighter Cris Cyborg, sharing gruesome photos of Raulian Paiva’s eyebrow being stitched up and publicly shooting down Jorge Masvidal’s demand for a title shot.

 

Career

  • THE ULTIMATE FIGHTER
  • DANA WHITE'S TUESDAY NIGHT CONTENDER SERIES
  • UFC ULTIMATE INSIDER

Variety Honors

  • 2017 Variety500 Honoree
  • 2018 Variety500 Honoree
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News from Variety

UFC's 'Contender Series' Sets Premiere Date

UFC's 'Contender Series' Sets Premiere Date

UFC has set a premiere date for its new show, “The Dana White Tuesday Night Contender Series.” The two-and-a-half hour show will premiere July 11 on UFC Fight Pass, the mixed martial arts organization's subscription video service.Hosted by UFC president White, "Contender Series" will feature five fights per episode in a variety of weight classes. The fights will be regulated by the Nevada State Athletic Commission.Competitors will be effectively auditioning for slots as UFC fighters. At the end of each...

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