Dana White
United States



President, UFC / CEO, Zuffa LLC

Connecticut-native Dana White is the president of the Ultimate Fighting Championship, which has become the most popular and respected mixed martial arts organization in the world. A former boxer, White got his promoting career started as a manager for stars Tito Ortiz and Chuck Liddell, and in 2001, along with investors Frank and Lorezno Fertitta, purchased the UFC from Semaphore Entertainment Group for $2 million, with White immediately assuming the role of president. In 2016, White sold the UFC to investor group WME-IMG for a reported $4 billion, under the condition that he remain as president of the league.

White is now focused on UFC’s next stage of growth, from a new TV rights deal that could clear $400 million to an international expansion that could take the league everywhere from Mexico to Russia. In July 2017, he also began hosting “The Dana White Tuesday Night Contender Series,” a two-and-a-half hour show on UFC Fight Pass, the organization’s subscription video service.

White was named Nevada Sportsman of the Year in 2009, while the Wrestling Observer Newsletter Awards has recognized him as Promoter of the Year from 2005 to 2013, and then again in 2015. At the World MMA Awards, White has been named Leading Man of the Year every year since 2010, as well as receiving the Patriot Award from the Armed Services Foundation.

News from Variety

Tony Hawk, UFC's Dana White set for Sports Ent. Summit

Sports entrepreneur Tony Hawk and UFC prexy Dana White are set for keynote conversations next month at the Sports Entertainment Summit presented by Variety and Sports Video Group.The daylong confab will be held July 12 at the Renaissance Hotel in Hollywood. Sessions will examine such topics as the convergence of the sports and entertainment, the growth of social media and second-screen opportunities built around live events.Other speakers set to take part in the summit include Wasserman Media Group's Steve Astephen,...


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