Bonnie Hammer
Courtesy of NBCUniversal
United States



Vice Chairman

Hammer has held a variety of important roles at NBCUniversal in recent years, becoming vice chair in September 2020 after chairing the Universal Studio Group, which houses Universal TV, UCP and its international arm. Back then, she notably brought Seth MacFarlane over from 20th Century Fox TV with an overall deal worth around $200 million, then in 2019 she took the reins of NBCU’s streaming strategy to build out direct-to-consumer venture Peacock, which has racked up 22 million sign-ups as of September 2020. Founder of the “Erase the Hate” social action campaign, Hammer has also kicked off incubator programs at the media company to mentor a diverse group of creatives, including “Vida” writer-producer Tanya Saracho.


  • Universal Content Productions
  • Lifetime
  • USA Network


  • Boston University (MA, USA)

Variety Honors

  • 2017 Variety500 Honoree
  • 2018 Variety500 Honoree
  • 2019 Variety500 Honoree
  • Variety Power of Women
  • Women's Impact


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News from Variety

NBCUniversal Elevates Pearlena Igbokwe to TV Content Chief, Bonnie Hammer Named Vice Chairman

NBCUniversal Elevates Pearlena Igbokwe to TV Content Chief, Bonnie Hammer Named Vice Chairman

Universal Television chief Pearlena Igbokwe has been elevated to head of TV content for NBCUniversal as part of the broader shakeup of NBCU's senior executive ranks. Bonnie Hammer, the NBCU veteran who had been overseeing all TV production, segues into the NBCU vice chairman role that was hastily vacated last month by Ron Meyer.The shuffle in NBCUniversal's content group comes at the same time the company is poised to bring in longtime Warner Bros. TV executive Susan Rovner as head...


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