Bob Bakish
Asa Mathat
United States



President / CEO

A 24-year Viacom vet, Bakish was tapped to run the recombined ViacomCBS in December 2019, giving him a purview that includes Paramount’s film and TV studios, CBS, BET, Comedy Central, Showtime and AVOD service Pluto TV. He got streamer Paramount+ off the ground in early 2021, pledging to raise its content spend to $5 billion by 2024, and struck an international streaming joint venture with Comcast in August. Balancing streaming and linear TV will be tricky for Bakish given the uncertainty regarding the highly speculated M&A future of ViacomCBS. He also closed a $900 million deal with “South Park” creators Trey Parker and Matt Stone that will bring the Comedy Central staple to its 30th season, alongside a series of Paramount+ films.


  • ViacomCBS
  • MTV Networks
  • Booz Allen & Hamilton


  • Columbia University (NY, USA)

Variety Honors

  • 2018 Variety500 Honoree
  • 2019 Variety500 Honoree
  • 2020 Variety500 Honoree
  • New Power of New York
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News from Variety

ViacomCBS Chief Bob Bakish Apologizes Over Return-to-Work Comments

ViacomCBS Chief Bob Bakish Apologizes Over Return-to-Work Comments

ViacomCBS chief Bob Bakish was forced to apologize to staff on Wednesday after statements he made during a company-wide town hall about return-to-work plans were seen as insensitive by some employees.Bakish was hosting one of his "Bob Live" discussions with Chief Technology Officer Phil Wiser and Chief People Officer Nancy Phillips when he began musing that the move back into a combination of remote work and a return to offices was "the greatest social experiment” of recent history. Bakish also...


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