Bob Bakish
Asa Mathat
United States



President / CEO

Since Bakish took charge of Viacom in late 2016, tasked with revitalizing the media behemoth, he has been simultaneously increasing content production and cutting costs. Although worldwide affiliate revenue fell 3 percent to $1.15 billion in Q3 2018, revenues increased 3 percent overall due to gains in media networks and filmed entertainment. The company’s Paramount subsidiary performed well theatrically on the strength of low-cost, high-return hits “Book Club” and “A Quiet Place” (cost $20 million, worldwide gross $332 million), and it’s expected to bring in $400 million in revenue this year just from its TV division, which has been responsible for such across-the-board hits as “The Alienist” (TNT), “13 Reasons Why” (Netflix) and “Jack Ryan” (Amazon).


  • Viacom
  • MTV Networks
  • Booz Allen & Hamilton


  • Columbia University (NY, USA)

Variety Honors

  • New Power of New York
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News from Variety

Viacom CEO Bob Bakish Bows Out of Saudi Conference Amid Media Exodus

Viacom CEO Bob Bakish Bows Out of Saudi Conference Amid Media Exodus

Viacom CEO Bob Bakish has canceled plans to appear at a Saudi investment conference, joining an exodus of media organizations from the event following the disappearance of dissident columnist Jamal Khashoggi.Bakish was scheduled to appear on a panel at the Future Investment Initiative, which will be held Oct. 23-25 in Riyadh. The panel, on globalization and technology in the entertainment business, would have been moderated by New York Times columnist Andrew Ross Sorkin. However, Sorkin said on Twitter on Thursday...


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