Bob Bakish
Asa Mathat
United States



President / CEO

Bakish has been working hard to implement his post-merger vision for Viacom and CBS, recombined as ViacomCBS in December 2019, but it’s been a rocky road. When he announced his plans to rebrand and replace CBS All Access with an international “House of Brands” streaming service (featuring content spanning Paramount, MTV, Comedy Central, Nickelodeon, etc), ViacomCBS stock dipped and struggled to recover, even after he clarified that it would bear the more marketable name Paramount Plus. At the same time, he followed through on his promise to spin off non-core assets, selling CNET Media Group (purchased for $1.8 billion in 2008) to Red Ventures for $500 million. Still, company-wide layoffs that began in February 2020 have continued into the fourth quarter, with 100 more roles being cut in November as Bakish continues to streamline assets post-merger.


  • ViacomCBS
  • MTV Networks
  • Booz Allen & Hamilton


  • Columbia University (NY, USA)

Variety Honors

  • 2018 Variety500 Honoree
  • 2019 Variety500 Honoree
  • New Power of New York
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News from Variety

ViacomCBS Networks International Rejigs Leadership, David Lynn Steps Down

ViacomCBS Networks International Rejigs Leadership, David Lynn Steps Down

Raffaele Annecchino has been appointed president and CEO of ViacomCBS Networks International, effective immediately. He succeeds David Lynn, who is stepping down and will depart the company following a transition period.Annecchino will oversee all of ViacomCBS’s media networks and related businesses outside the U.S. He will be responsible for networks across six continents, including Channel 5 in the U.K., Telefe in Argentina, Network 10 in Australia and Colors in India through a joint venture with Viacom18. He will also work...


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