Bob Bakish
Asa Mathat
United States
2019

ViacomCBS

Bob
Bakish

President / CEO

Longtime Viacom business executive Bakish proved to Shari Redstone that he was up to the task of leading a traditional media company after initiating a turnaround at Viacom over his nearly three years as CEO, and now he’s tapped to lead the recombined ViacomCBS. Bakish’s track record at Viacom and good reputation on Wall Street helped Redstone gather support for the CBS-Viacom stock-swap acquisition unveiled in August 2019. Bakish plans to execute a strategy he’s articulated as a dual focus on selling content broadly around the world and feeding both companies’ growing portfolio of direct-to-consumer platforms. Earlier in 2019,  he made a big bet on advertising-supported streaming with Viacom’s $340 million purchase of Pluto TV, with its 12 million-plus subscribers.

Career

  • ViacomCBS
  • MTV Networks
  • Booz Allen & Hamilton

Education

  • Columbia University (NY, USA)

Variety Honors

  • 2018 Variety500 Honoree
  • New Power of New York
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News from Variety

Viacom Chief Bob Bakish Talks Paramount's Rebound, Pluto TV Growth

Viacom Chief Bob Bakish Talks Paramount's Rebound, Pluto TV Growth

Viacom chief Bob Bakish took a short victory lap on Thursday during the company's final quarterly earnings call before the completion of its merger with CBS Corp., which is expected to be sealed early next month.Bakish talked up the return of Paramount Pictures to profitability for the first time in four years, and the return of Viacom to full domestic advertising revenue growth for the first time in six years. Given where Viacom was when Bakish took over in late...

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