Blair Rich
Gilbert Flores/Variety/REX/Shutterstock
United States
2018

Warner Bros. Pictures

Blair
Rich

President, Worldwide Marketing

Following an executive restructuring at Warner Bros., in January 2018 Rich was named head of worldwide marketing for Warner Bros. Pictures and Warner Bros. Home Entertainment. By consolidating the marketing for both divisions, the studio could manage titles through their entire lifecycle and respond nimbly to consumer demand. Rich led the marketing efforts on 2017’s “It,” which had a monster opening of $123 million, going on to gross $700 million globally. She steered the campaigns of critical and global box-office hits, including “Ready Player One,” “Ocean’s 8,” “Dunkirk” and “Wonder Woman.” She joined Warner Bros. Pictures International as a marketing trainee in 1997 right out of college. For eight years, Rich has chaired L.A. Family Housing’s annual benefit.

Career

  • WONDER WOMAN
  • CRAZY RICH ASIANS
  • DUNKIRK

Education

  • Georgetown University (DC, USA)

Variety Honors

  • Marketing Impact
  • Variety Power of Women
  • Women's Impact
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News from Variety

Warner Bros. Film Group Cuts Staff in Marketing, PR in Reorganization (EXCLUSIVE)

Warner Bros. Film Group Cuts Staff in Marketing, PR in Reorganization (EXCLUSIVE)

Warner Bros. Motion Picture Group has cut roughly 15 jobs in New York and Los Angeles, several insiders familiar with the company told Variety.The reduction comes with a consolidation of the marketing and public relations teams under Blair Rich, president of worldwide theatrical and home entertainment marketing. The cuts were not related to or dictated by the ATT-Time Warner merger, one of the individuals said, but rather the result of a months-long analysis of the departments.Cuts included Executive VP of...

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