Blair Rich
Courtesy of Warner Bros.
United States
2019

Warner Bros. Pictures

Blair
Rich

President, Worldwide Marketing

Rich took the reins on global marketing for Warner Bros. Pictures and Warner Bros. Home Entertainment in January 2018. Highlights from the past year include the studio’s buzzy remake of “A Star Is Born,” which earned $434 million worldwide, and “Aquaman,” now DC Films’ highest-grossing film of all time with an international take of $1.148 billion. She also scored a massive success with “Crazy Rich Asians,” purposefully giving ownership of the story to the Asian community before taking the film to a broader audience — and scoring $175 million at the domestic box office. As content delivery evolves in the face of massive marketing campaigns, Rich remains a big believer in theatrical distribution. A Warners longtimer, she joined 22 years ago as a marketing trainee.

Career

  • WONDER WOMAN
  • CRAZY RICH ASIANS
  • DUNKIRK

Education

  • Georgetown University (DC, USA)

Variety Honors

  • 2018 Variety500 Honoree
  • Marketing Impact
  • Variety Power of Women
  • Women's Impact
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News from Variety

Variety Marketing Visionary Award Winner Blair Rich Sees Digital Success With Diverse Approach to Warner's Slate

Variety Marketing Visionary Award Winner Blair Rich Sees Digital Success With Diverse Approach to Warner's Slate

Warner Bros. exec Blair Rich would be a worthy recipient of the Variety Marketing Visionary Award Presented by Spotify based on “Joker” alone. Rich and her team crafted a spare, haunting campaign that helped turn the intellectually challenging, darkly comic drama into not just a worldwide smash, but the highest-grossing R-rated film of all time and the most profitable comic-book movie ever.“Every movie is a stark contrast to ‘Joker’ because ‘Joker’ is such an audaciously original film,” says Rich, who...

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