Avi Nir

Keshet International


CEO, Keshet Media Group

Widely regarded in Israel as a genius with a “crystal ball” instinct for good content, Jerusalem-born Nir joined Keshet in 1993 and became its CEO in 2002. In the 15 years since, Keshet has barrelled onto the international scene, broken barriers in content both at home and abroad, and established Israel as a genuine tour de force in the small screen universe.

HIs influence is so great that Nir himself — compact, energetic, and nearly always dressed down in jeans and a crisp solid T-shirt — is virtually indistinguishable from the Keshet brand itself.

It was Nir who in 2007 decided to establish Keshet International, the company’s global distribution and production arm, and Nir who pushed for the Gideon Raff’s Israeli hit “Prisoners of War” to be adapted for American audiences, a move that gave way to “Homeland,” for which he served as executive producer and won an Emmy in 2012.

Keshet dominates the Israeli media landscape at home, while abroad, KI has opened production outposts in the UK, Asia and the US and cultivated a catalogue that includes more than 70 formats. Nir, who is famously hands-on, continues to quality-control nearly all Keshet content, using a metric that he describes as 100 percent gut instinct.

“We have no idea what we are looking for,” he told Variety in 2013. “We just know it when we see it.”




  • Tel Aviv University (Israel)
  • New York University (NY, USA)

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