Chelsea Lauren for Variety
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The Toronto rapper is officially a global superstar, shattering streaming records and nabbing four Grammys over five studio albums and as many mixtapes. In fact, every recent product drop has been an event of internet-breaking magnitude — even during COVID-19, when his “Toosie Slide” went viral. All the while, his net worth has exploded. Among his business ventures are his Warner Music-distributed label, clothing company OVO, role as “global ambassador” for 2019 NBA champions the Toronto Raptors, alliance with SiriusXM and first-look deal with “Zero Dark Thirty” producer Matthew Budman’s Forest Hill Entertainment. In October, a video teaser whetted appetites for Drake’s sixth studio album, “Certified Lover Boy.”


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