Asad Ayaz
Courtesy of Disney
United States

Asad
Ayaz

President, Marketing

A 15-year Disney vet, Asad knows how to open big, having spearheaded the marketing campaigns for 12 of the top 13 domestic box office debuts in history, including six with opening weekend grosses topping $200 million. But he had trouble improving on that record in 2020 due to the pandemic, which forced the studio to push most of the year’s big releases (including “Black Widow and “Raya and the Last Dragon”) into 2021. The studio released one tentpole movie during the quarantine, the live-action version of “Mulan,” which after incurring marketing costs upwards of $50 million was relegated to PVOD release on the Disney+ and only played theaters in Asia, where it was projected to have a lifetime gross of $45.5 million.

Career

  • BLACK PANTHER
  • AVENGERS: INFINITY WAR
  • INCREDIBLES 2

Education

  • Bennington College (VT, USA)
  • University of Southern California (CA, USA)

Variety Honors

  • 2018 Variety500 Honoree
  • 2019 Variety500 Honoree
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News from Variety

Amazon and Disney Marketing Heads to Keynote Variety Entertainment Marketing Summit

Amazon and Disney Marketing Heads to Keynote Variety Entertainment Marketing Summit

Ukonwa Ojo, Global Chief Marketing Officer, Amazon Studios and Prime Video; Asad Ayaz, President, Marketing, Disney Studios Content; and Joe Earley, EVP Content Curation and Marketing, Disney Plus, will be keynoting Variety's virtual Entertainment Marketing Summit presented by Deloitte airing on April 22.Ojo will be speaking about her branding vision for Amazon’s streaming platform and programming. Ayaz and Earley will be discussing marketing film and TV across platforms, including Disney Plus, which announced on Wednesday that the platform surpassed 100...

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