Ariel Emanuel
Paul Smith Photography
United States




Emanuel finally took Endeavor public in April 2021, raising $511 million for a valuation of $10.3 billion; he had planned to mount the IPO in September 2019. Ever acquisitive, he’s bought both big ($1.2 billion for sports betting software maker OpenBet in September) and small  ($60 million for Chinese digital agency Mailman Group in July). Under Emanuel, Endeavor has grown from talent agency to entertainment conglomerate with a portfolio that includes agencies WME and IMG, film and TV finance and production arm Endeavor Content, the Miss Universe Organization, EuroLeague Basketball and Professional Bull Riders. He completed a private funding round in 2021 that is being used to acquire the remaining 49.9% of UFC that Endeavor doesn’t own.


  • ICM Partners
  • WME
  • Endeavor


  • Macalester College (MN, USA)

Variety Honors

  • 2017 Variety500 Honoree
  • 2018 Variety500 Honoree
  • 2019 Variety500 Honoree
  • 2020 Variety500 Honoree
  • Dealmaker's Impact
  • Variety Vanguard


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News from Variety

UFC, Representation, Touring and Content Production Drives Solid Q3 Results for Endeavor

UFC, Representation, Touring and Content Production Drives Solid Q3 Results for Endeavor

Endeavor delivered solid third quarter results powered by the recovery of attendance and demand in the company's key markets including UFC, its talent representation units and content production.“We continue to capitalize on the elevated demand for premium content and live events coming out of the pandemic,” remarked Ariel Emanuel, CEO of Endeavor. “Given our unique positioning within the sports and entertainment industry and our ability to leverage powerful secular content trends, we see no signs of this momentum waning through...


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