Andy Forssell
Jeremy Freeman/WarnerMedia
United States
2020

HBO Max

Andy
Forssell

Head

The old Hulu gang is back together at WarnerMedia: Forssell currently heads the HBO Max operating business unit resulting from CEO Jason Kilar’s 2020 restructuring. Both execs were at Hulu upon its 2007 formation, where Forssell oversaw content strategy and infrastructure before stepping in as CEO after Kilar exited in 2013. Now he runs HBO Max’s product, marketing and operations teams, tasked with expanding it globally and rolling out an ad-supported version in 2021. The app saw 8.6 million activations in its first five months of service. Forssell is no stranger to the WarnerMedia family, as he was COO of its digital Otter Media group following a stint as president and COO at subsidiary Fullscreen.

Career

  • Hulu
  • Otter Media
  • HBO Max

Education

  • Carnegie Mellon University (PA, USA)
  • United States Military Academy (NY, USA)
  • Harvard Business School (USA)

Variety Honors

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Andy Forssell

Andy Forssell

The old Hulu gang is back together at WarnerMedia: Forssell currently heads the HBO Max operating business unit resulting from CEO Jason Kilar’s 2020 restructuring. Both execs were at Hulu upon its 2007 formation, where Forssell oversaw content strategy and infrastructure before stepping in as CEO after Kilar exited in 2013. Now he runs HBO Max’s product, marketing and operations teams, tasked with expanding it globally and rolling out an ad-supported version in 2021. The app saw 8.6 million activations...

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