Andy Forssell
Jeremy Freeman/WarnerMedia
United States
2021

Andy
Forssell

Forssell steadily expanded his responsibilities and portfolio amid the stream of shakeups at Warner­Media and HBO Max throughout 2021. As head of product, marketing, consumer engagement and operations, the U.S. Army veteran steered HBO Max through stumbles with public complaints about a glitchy interface and initial brand confusion. He led the charge on rolling out new iterations of HBO Max around the world and an ad-supported version for the U.S. market. Warner Bros.’ bold decision to orchestrate day-and-date digital and theatrical releases for its 2021 film slate was a gift to HBO Max and a windfall that Forssell’s team made the most of in audience development, data and R&D on interface and navigation questions. Forssell stepped down from WarnerMedia when it was spun off into Warner Bros. Discovery in 2022.

Career

  • Hulu
  • Otter Media
  • HBO Max

Education

  • Carnegie Mellon University (PA, USA)
  • United States Military Academy (NY, USA)
  • Harvard Business School (USA)

Variety Honors

  • 2020 Variety500 Honoree
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News from Variety

HBO Max Chief Andy Forssell Exits WarnerMedia Ahead of Discovery Merger Close (EXCLUSIVE)

HBO Max Chief Andy Forssell Exits WarnerMedia Ahead of Discovery Merger Close (EXCLUSIVE)

HBO Max executive vice president and general manager Andy Forssell is leaving WarnerMedia ahead of the close of the company's merger with Discovery, which is now eyed as early as Friday, Variety has learned.News of Forssell's exit follows two of his notable colleagues: WarnerMedia CEO Jason Kilar and studios and networks group chairman and CEO Ann Sarnoff.As Variety previously reported, insiders first thought the transaction between Discovery and WarnerMedia’s current owner AT&T would be formally completed on April 11, leading...

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