Electronic Arts is throwing its hat even further into the eSports arena by announcing a competitive gaming division.The announcement was made Thursday in a blog post by CEO Andrew Wilson, who indicated the group will allow "global eSports competitions in our biggest franchises including FIFA, Madden NFL, Battlefield and more."Another company putting more chips down on eSports isn't news on its own (Activision announced something similar in October), but what is interesting is that Wilson also announced COO Peter Moore...
Electronic Arts
Andrew
Wilson
Chairman / CEO
September’s “FIFA 23” marked a bittersweet finale for EA’s partnership with the global soccer league, logging 10.3 million players in its first week, a record for EA Sports games. EA has already secured more than 300 partners for “EA Sports FC,” set to launch in 2023, and the company pins overall playership at over 600 million engaging with EA content for 1.5 hours on average each day. This presents a challenge for Wilson to figure out how to better position the publisher as its own social network of sorts in the metaverse age. Beyond sports, EA’s Motive Studio is partnering with Marvel on an “Iron Man” game, “Apex Legends” studio Respawn is working on three different “Star Wars” games, starting with its “Jedi: Survivor” sequel due in March, and a remake for horror classic “Dead Space,” also from Motive, is set to release in January.