The CEO of Venezuelan media giant Cisneros has joined the board of analytics firm Parrot, which has set out to change the way demand for TV programming is measured. Adriana Cisneros joins the likes of former Sony Pictures Entertainment president David Bishop on the board of the tech company, which has offices in the U.S., Australasia, and the U.K.Parrot measures engagement through “demand expressions” across a range of traditional and digital platforms, including peer-to-peer services. This allows for the measurement...
Cisneros
Adriana
Cisneros
CEO
When Cisneros became company CEO, she was continuing a tradition. Her father, Gustavo Cisneros, started running the family business at 23 when he took over the upstart company his own father, Diego, founded in 1929 and grew into a media and real-estate conglomerate. Cisneros Interactive, a leading digital-ad network for mobile, online and audio serving the Latinx market in the U.S. and Latin America, has a reseller agreement for Facebook in nine Latin American countries. She presides over the educational nonprofit Fundacion Cisneros, supports entrepreneurship through Endeavor Miami and sits on the board of the International Academy of Television Arts & Sciences, among other organizations. She is a trustee of the Paley Center for Media and is strategy head for satellite maker AST & Science.