Prakash is the antithesis of the studio execs of yore who made decisions with their gut instinct. This numbers man oversees the studio’s analytics-driven slate process, which helps determine everything from what projects are greenlit to when and where they’re released. His expertise proved especially useful during the COVID-19 pandemic shutdown, when the studio’s decision to release “Trolls World Tour” via PVOD generated a $95 million take that didn’t have to be shared with theaters. Recently, he assumed oversight of the studio’s 1440 Entertainment division, which focuses on making branded-IP features and series from the Universal library for streaming platforms, such as Peacock’s “Curious George” bonanza, consisting of nine seasons of classics and a new original movie. In July 2020, the former public-policy researcher was named co-chair of Universal’s inclusion committee.