Business journalist/analyst Robert Marich is author of three editions of academic/business book Marketing to Moviegoers, and has a quarter century experience in covering film, TV, music, traditional media and new media.
In 2009 and 2012, he served as lead editor updating Music Business Handbook and Career Guide, which is a leading college text book going into its 10th edition. Marich also authored text for photo-driven book More Than Just A Kiss: Movies About Love for White Star Publishing that was published in English and three other European languages in October 2010.
Earlier in his career, he worked for Kagan Research, Variety Deal Memo film newsletter, Hollywood Reporter, Investors’ Business Daily, Advertising Age and Television Week. He also worked as a researcher for Adams Media/IHS Screen Digest. Besides his articles in Variety, he has written in the past for London-based Screen International, Broadcasting & Cable, Los Angeles Times, Emmy magazine and Forbes.
CNBC, CNN, Fox Business Channel and the Today show have interviewed him for media-related stories. Now based in the New York City area, he has covered film while living in Los Angeles, London and New York during his career.