Verve has appointed founding partner Bill Weinstein to the position of CEO, the first in the agency’s 13-year history.

In his newly created position, Weinstein’s responsibilities will “continue to evolve,” though he will remain working in his capacity representing clients, “an indication of Verve’s continued commitment to its core tenet of advocating for creative talent across all levels of the company,” per the agency.

Weinstein’s clients include J.D. Payne & Patrick McKay (“Lord of the Rings: The Rings of Power”), Sara Hess (“House of the Dragon”), Jac Schaeffer (“WandaVision,” “Agatha: Coven of Chaos”), Michael Arndt (“Little Miss Sunshine”), Mike Jones (“Soul,” “Luca”), Adele Lim (“Crazy Rich Asians”), Meg LeFauve (“Inside Out”), John August (“Aladdin”), Allison Schroeder (“Hidden Figures”), Brian K Vaughan (“Paper Girls”), James Schamus (“Crouching Tiger, Hidden Dragon”) and Geoffrey Fletcher (“Precious”).

Verve’s Bill Weinstein, Bryan Besser (seated) and Adam Levine

The decision to appoint Weinstein to Verve’s first-ever CEO was announced internally last week by fellow founding Verve partners Adam Levine and Bryan Besser in an all-company meeting. Per Verve, during the announcement,  Levine and Besser “highlighted the need to provide additional structure as the independent agency adds resources to its core film and television business while continuing to expand into new areas of client representation.”

“As we continue to evolve, we recognize the need to formalize the managerial organization of our business to bring greater accountability, efficiency, and excellence to our core mission of advocating on behalf of creative talent,” Besser said in a statement on behalf of Verve.

Weinstein added, “I am incredibly grateful and humbled to be selected for this position by my fellow Partners and peers. Verve’s clients, community, and culture remain my top priority and I am excited to have the opportunity to guide this special group into a very bright future.”

Before launching Verve, Weinstein was an agent at Endeavor along with Besser and Levine. The Verve launch happened eight months after the 2009 merger of Endeavor and WMA.