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Grammys Dominate Twitter Chatter as Oscars Continue to Fuel Conversation

Plus ‘Moon Knight’ howls in its debut and ‘Bridgerton’ burns strong

Olivia Rodrigo Grammys Best Pop Vocal Album
Christopher Polk for Variety

The return to in-person award shows continues to dominate Twitter. Sunday’s Trevor Noah-hosted Grammy Awards on CBS easily topped Variety’s Trending TV chart for the week of March 28 to April 3, pulling in more than 56.9 million engagements.

That number toppled last week’s history-making Oscar broadcast on ABC, which until now was the highest that Variety’s Trending chart had recorded since its inception. This week, the Academy Awards added another 26 million overall engagements to last week’s staggering 32.8 million total.

There was plenty for audiences to dig into during the three-hour Grammys. Viewers responded to Noah’s opening monologue, in which he promised to “keep people’s names” out of his mouth in a cheeky nod to last week’s Will Smith debacle. But the at-home audience also had lots to say about the night’s big winners (Silk Sonic, Jon Batiste) and even bigger snubs (Billie Eilish, Justin Bieber).

Viewers also debated Louis C.K.’s controversial win for best comedy album, and the ARMY definitely shared their feelings about BTS’ performance (which was in jeopardy following positive COVID tests by members J-Hope and Jungkook in the week leading up to the show). Those fans were also disappointed over the band’s loss to Doja Cat & SZA in its sole nomination, best pop duo/group performance.

Other show highlights that propelled engagements included Lady Gaga’s powerful tribute to Tony Bennett, Justin Bieber’s slowed-down performance of “Peaches” and an emotional video honoring Foo Fighters drummer Taylor Hawkins, who died on March 25.

Elsewhere on this week’s chart, “Moon Knight” remained in third place following Thursday’s debut. Strong reviews and a disturbing introductory scene involving Ethan Hawke’s character Arthur Harrow helped to bolster engagements, which have been strong for the series ever since the first official trailer dropped. This week, online engagement more than doubled to 498,000. New episodes of the series drop on Disney Plus for the next five weeks.

“Bridgerton” was slightly down this week following it complete second-season drop on Netflix on March 25, pulling in 289,000 engagements in fourth place. Much of that chatter was thanks to continued comparisons between the two seasons and leading characters, with some fans lamenting Regé-Jean Page’s departure as the Duke of Hastings. Others bestowed praise upon new lead Simone Ashley, whose character Kate Sharma is romantically entangled with Anthony Bridgerton (Jonathan Bailey) this season.

Meanwhile, the unexpected Grammy win for “The Unofficial Bridgerton Musical” on Sunday night, which marked the first Grammy-winning album to originate on TikTok, also added to the conversation. So did the official confirmation of a “Bridgerton” prequel revolving around a young Queen Charlotte (India Amarteifio) on March 30.

In fifth place on this week’s chart was “One Piece” on Netflix, Hulu and Crunchyroll. The swashbuckling anime show is getting a live-action series remake on Netflix, and news that “Yellowjackets” star Peter Gadiot has been cast as Shanks helped encourage more than 120,000 engagements this week.

HBO’s confirmation that “Game of Thrones” prequel “House of the Dragon” would launch on Aug. 21 helped it generate 112,000 engagements and land in sixth place. While some fans were excited to start the official countdown, it wasn’t lost on others how the cabler set its debut in direct competition to another big-budget fantasy series, “The Rings of Power” on Amazon Prime Video (that series kicks off Sept. 2).

In seventh place on this week’s chart was Netflix K-drama “Our Beloved Summer” with 98,000 engagements, followed closely by HBO Max comedy “Our Flag Means Death” at 89,000 engagements. Both series have bowed their entire first seasons and continue drawing engagement as viewers catch up and speculate on potential second-season renewals.

Meanwhile, a new episode of “Outlander” on Starz fell from fifth to ninth place week-over-week, with 72,000 engagements. Additionally, a FX/Hulu press day on March 29 for Andrew Garfield’s upcoming series “Under the Banner of Heaven” helped bolster it to 56,000 engagements at No. 10 this week.

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