Strand Releasing has acquired U.S. distribution rights to San Sebastián competition title “Pornomelancolia,” sales agent Luxbox announced during this week’s Ventana Sur film-TV market in Buenos Aires.

Strand plans a late Spring, early Summer U.S. theatrical release.

As previously announced, Filmin will handle distribution in Spain. The film has also been picked up by Epicentre Films Distribution for France.

Directed by Argentina’s, Manuel Abramovich who won the 2019 Silver Bear at Berlin with his short “Blue Boy,” the Spanish-language picture follows a sex influencer who posts naked photos and homemade porn videos for his social media following. 

Despite his success, he feels melancholic when alone. Questions the film raises is how we reacts to others’ gaze, and what happens when intimacy becomes so public as to be almost pornographic

“We’re looking forward to introducing this very bold, inventive, character study of a young man navigating the world of porn and social media networks to the North American audience. Mr. Abramovich’s assured direction and insightful depiction of a sex influencer and the contradictions within makes him a director to watch,” said Jon Gerrans, co-president of Strand. 

Lead produced by Gema Films in Argentina, with Brazil’s Desvia Filmes, Bordeaux-based Dublin Films and Mexico’s Marthfilms. the film was a buzz title at the 2021 WIP Latam in San Sebastian.

“Pornomelancolia” also took part in 2018’s Ikusmira Berriak, a residency program in San Sebastian which is one of Spain’s leading development labs.

Pornomelancholia Gema Films

Other recent acquisitions by Strand include North America for João Pedro Rodrigues’ “Will-O’-The-Wisp,” which world premiered at Directors’ Fortnight in Cannes. 

Strand also recently acquired all North American rights to Matt Carter’s “In From the Side,” which had its world premiere at the British Film Institute’s Flare Festival. Another recent pick up is “99 Moons,” a love story by Swiss director Jan Gassmann, which bowed in Cannes’ ACID sidebar this year.

Ventana Sur runs Nov. 28-Dec. 2 in Buenos Aires.