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WarnerMedia Europe, the Middle East and Africa (EMEA) has added country manager roles for seasoned company executives Sylvia Rothblum, Pierre Branco, and Jamie Friend.

Rothblum is now country manager for Germany, Austria and Switzerland, in addition to her current role as head of TV distribution for the region. During her 20-year tenure at the company she has played a central role in building WarnerMedia’s business in Germany, Austria and Switzerland as well as overseeing overall content distribution strategy across multiple platform.

Branco is country manager for France and Benelux. He will retain his responsibilities as country manager for Middle East, North Africa and Turkey, and Africa, and head of affiliate and ad sales for EMEA. During his 15-year career at WarnerMedia, Branco has held several senior leadership roles across diverse international markets where he has played an integral role driving strategic business decisions.

Friend has been appointed country manager for Nordic and Central and Eastern Europe, in addition to his current role as CFO for WarnerMedia EMEA. Since joining the company eight years ago, Friend has held a number of senior strategy and finance roles.

The appointments come in the wake of WarnerMedia veteran Iris Knobloch stepping down after 25 years in various senior leadership roles, most recently as president of WarnerMedia France, Benelux, Germany, Austria and Switzerland.

Rothblum, Branco and Friend will work closely with Priya Dogra, president, WarnerMedia EMEA and Asia (excluding China).

Dogra said: “Sylvia, Pierre and Jamie are proven leaders with exceptional strategic expertise and a deep understanding of our business. They bring a passion for our much-loved brands and franchises and an appreciation for strong relationships with our distribution partners. Their formidable business acumen will help drive further growth and innovation for our company in these important markets.”

Pictured (L-R), Jamie Friend, Priya Dogra, Sylvia Rothblum, Pierre Branco.