Ken Jeong will host the special “See Us Unite for Change,” an effort to address the rising tide of hate crimes against Asian Americans that will air May 21 across ViacomCBS channels and on Facebook Watch.
The special, which coincides with Asian American and Pacific Islander Heritage Month, is produced by MTV Entertainment Studios in partnership with Ford Foundation and MacArthur Foundation.
“This event comes at an important time for our AAPI community, as we unite with our allies to celebrate the breadth and diversity of the Asian American experience,” “See Us Unite for Change” executive producer Sheila Lirio Marcelo said, who is also the founder of Care.com. “There is more work to be done in raising awareness of the contributions of our AAPI community and we’re honored to have the support of our partners as we work to build solidarity in service of a more equal and just society in America.”
Through music and comedy performances, short film packages and speakers, “See Us Unite for Change” aims to inspire and educate viewers about the AAPI community’s impact on the United States and how to support on-the-ground efforts building solidarity against hate. The special will simulcast worldwide across MTV Entertainment platforms, including MTV, Comedy Central, Paramount Network, Smithsonian Channel, Pop TV, VH1, CMT, TV Land, Logo, BET and Nickelodeon, and will stream on Facebook Watch. In addition to Marcelo, it is executive produced by Jesse Collins’ Entertainment Carol Donovan, Kimmie Kim and Jessie Collins.
“We are in solidarity with the Asian and Pacific Islander community in the face of bigotry, racism and violence,” Facebook Watch’s head of programming and development Mina Leferve said. “We see what the community is enduring, and we’re honored to help raise awareness and to help spotlight the rich and beautiful history of Asian and Pacific Islanders in America.”
Part of a broader advocacy initiative, the See Us Unite campaign works to expand support for the AAPI community through education. It has partnered with the Asian Pacific Fund and directs support to Asian Americans Advancing Justice (AAAJ), Stop AAPI Hate, National Asian Pacific Women’s Forum (NAPAWF), The Asian American Education Project (AAEdu), Asian Americans/Pacific Islanders in Philanthropy (AAPIP) and the National Council of Asian Pacific Americans (NCAPA), among other AAPI organizations.