As the media industry and its consumers continue to lean into streaming video, one of the industry’s top content executives sees a new way to envision the subscription hubs that have begun to disrupt the business of distributing entertainment.
“The way I think about HBO Max is that it is like our own cable bundle, and within that bundle there are programming services,” said Casey Bloys, HBO’s chief content officer, speaking to reporters at an event Tuesday. “HBO is in there, DC shows are in there, library shows are in there.” So are a growing spate of “Max Originals” designed to reach a broader, younger and, in some cases, more female-skewing audience than counterpart programs for which the HBO premium cable service is best known.
“We have separate programming teams. I oversee both and there is a lot of coordination between them,” Bloys said of HBO and HBO Max, noting that fans of HBO programs can expect more of those series to come in the near future. “HBO is not changing its programming mission and we continue to do what we do there,” he said, disclosing that new seasons of “Euphoria,” “Succession” and “The Righteous Gemstones” are on their way. HBO is at work on a prequel to “Game of Thrones,” “House of the Dragon,” which is slated for next year. The executive said HBO continued to have “a lot of interesting development” around “Game of Thrones” properties, but had greenlit no other programs related to the franchise.
Wall Street is no doubt focused on Bloys’ efforts as the parent company of HBO Max, WarnerMedia, is slated to be spun out of AT&T over the next year or so and merged with Discovery.