Tom McAlister has been promoted to president of Beck Media and made the strategic communication agency’s first-ever partner. In his new role, McAlister will over see operations in the company’s Austin, Atlanta, New York City and San Francisco locations, as well as its Santa Monica headquarters.

“Tom is a world-class creative marketing and communications strategist, and I’m so grateful that our clients will continue to have access to his counsel as they navigate an ever more competitive media landscape,” said Beck Media founder and CEO Todd Beck. “Tom has earned the respect of the entire Beck Media team, who have benefited from his energy, empathy and poise since he rejoined the agency.”

Since rejoining Beck Media in 2014, McAlister has led campaigns for clients including ZipRecruiter, National Geographic and Facebook Watch. He also founded Beck Purpose, a pro bono corporate social responsibility initiative that offers aid to nonprofits working to address a wide range of issues such as homelessness and social justice.

McAlister’s first stint at Beck Media was from 2009 to 2010. He has also previously worked at Warner Bros. Worldwide Television Marketing and Hulu.

“Our team inspires me every day to find new ways to blend storytelling with technology, and to make a positive impact for our clients,” said McAlister. “The content business is evolving at the speed of the internet itself, and in this new role I get to help create and shape some of that change. I am honored to help this amazing company continue to grow, elevate, and serve.”