The SVOD giant projects that the clever Omar Sy-fronted crime caper will be watched by 70 million members within its first 28 days on the platform. The drama launched on Friday and has already nabbed the #1 spot in Netflix’s Top 10 rankings in countries including Brazil, Vietnam, Argentina, Germany, Italy, Spain, Poland, the Netherlands, the Philippines and Sweden.
For comparison, consider that Netflix revealed its hit Regency-era fantasy “Bridgerton” was projected to reach 63 million households within 28 days of its Christmas Day debut.
Variety understands that season 4 of hit Spanish drama “La Casa de Papel” (Money Heist) drew a whopping 65 million within 28 days, while the Anya Taylor-Joy fronted chess series “The Queen’s Gambit” pulled in 62 million in that same period.
It’s worth bearing in mind, however, that Netflix doesn’t follow the conventional audience measurement tools used by traditional networks. The number of viewers Netflix reports is based on the number of subscribers who have watched at least two minutes of a piece of content.
Nonetheless, the critically acclaimed “Lupin” appears to be a major hit for the service, and — most importantly — has proven to be its biggest launch out of France, which is a key European market for the platform. Netflix is believed to have around 9 million French subscribers. Most recently, the company chose the market to test its first channel offering.
Created by George Kay and inspired by the “Arsène Lupin” novels, the rollicking “Lupin” stars Sy (“Jurassic World”) as gentleman thief Assane Diop, who sets out to avenge his father for an injustice that changed his life by recreating some of his hero Lupin’s famous heists.
Other cast members include Ludivine Sagnier (“The New Pope”), Clotilde Hesme (“Chocolat”), Nicole Garcia (“Who You Think I Am”), Hervé Pierre (de la Comédie Française) and Soufiane Guerrab (“School life”). The first three episodes were directed by Louis Leterrier.