Seasoned producers James Fox and Dom Waugh will join ITV Studios label Rollercoaster Television, later this year.

The new outfit is an entertainment label set up to create and produce new formats for the U.K. and global markets.

Currently heading up the entertainment division of Remarkable as MD and director of content respectively, Fox and Waugh have created and produced several hit formats, including singing competition “All Together Now” and the BAFTA-nominated “Richard Osman’s House of Games.”

The duo are currently delivering Remarkable’s “Starstuck” for ITV, a new primetime entertainment series which sees ordinary members of the public team up to transform into the world’s biggest music icons.

Fox and Waugh said: “From the joy of Saturday night entertainment like ‘All Together Now’ and ‘Starstruck,’ the fun of daytime quizzes like ‘House of Games’ and ‘Pointless’ to the exhilaration of big money gameshows like ‘The Million Pound Drop’ and ‘The Wall,’ we’ve had an amazing 10 years and more with the brilliant team at Remarkable.

“But now feels like the time for the next adventure and the chance to build a new slate of shows for the UK and beyond. We’re thrilled to be joining Julian and the team at ITV Studios and can’t wait to get started later in the year.”

Julian Bellamy, MD, ITV Studios, added: “James and Dom are really exciting entertainment producers who have developed and overseen a raft of successful hit shows. We’re delighted they’ve chosen to partner with ITV Studios for their next venture and look forward to welcoming them to the group.”

Fox began his career in BBC Entertainment working in development and production across a range of shows including “Strictly Come Dancing.” After a stint at Fever Media, he moved to Los Angeles to join BBC Worldwide Productions as creative director. After returning to the U.K. in 2010, he worked as executive and series producer for Initial, Twofour and RDF before joining Remarkable.

Waugh has developed and executive produced entertainment and factual entertainment formats over his 10 years at Remarkable, including “Pointless,” “Ejector Seat,” “The Bank Job,” “Secret Eaters” and “The Million Pound Drop.” Previously he worked as a freelance producer/director producing and developing programming including “Soccer Aid,” and “Fear Factor.”

International distribution for Rollercoaster Television will be handled by ITV Studios.