CBS Studios has begun rolling cameras in the Netherlands on its series “Bestseller Boy” for Dutch broadcaster Avrotros.

The contemporary comedy drama is inspired by the eponymous best-selling novel and the real life of rising literary star Mano Bouzamour, and his struggles as a Dutch-Moroccan millennial navigating two cultures, overnight success and identity in Amsterdam. Emerging talent Shahine El-Hamus, who starred in “Promise of Pisa” and recently won the Golden Calf Award for best actor at the Netherlands Film Festival, will play the lead role of Momo Zebbi.

Created by producer Robert Alberdingk Thijm (“A’dam & Eva”) and Bouzamour, “Bestseller Boy” is written by Thijm and Bouzamour and directed by Norbert ter Hall and Sharif Abdel Mawla. Alon Aranya (“Tehran”) serves as executive producer alongside Hall and Bouzamour.

The series is produced by CBS Studios and Willy Waltz International in association with Paper Plane Productions. CBS Studios has remake and other derivative rights for the series and ViacomCBS Global Distribution Group will sell the show outside of the Netherlands. The series has support from the NPO Fund, as well as the Dutch tax incentive.

“With the mesmerizing and sparkling series ‘Bestseller Boy,’ we are reaching for the stars,” says producer Thijm. “It’s the honor of my lifetime, not only to be the showrunner of this project, but to actually produce this show together with such a distinguished international partner as CBS Studios, in association with the creative force of Paper Plane Productions and Dutch broadcaster Avrotros.”

Executive producer Aranya added: “After a decade of adapting Dutch drama formats in the U.S., I’m very proud to be producing our first original Dutch drama with such great partners. ‘Bestseller Boy’ is a powerful addition to Paper Plane Production’s fast-growing slate of global premium dramas and I can’t wait to share it with the world.”

Mylene Verdurmen, head of drama at Avrotros, added: “Creating this thrilling series based on the high paced and very funny novel of Mano Bouzamour, turned out to be as exciting as reading his book for the first time.”

Meghan Lyvers, senior VP of international co-productions and development at CBS Studios, said the project furthers the studio’s “commitment to local language series, supporting diverse new talent in front of and behind the camera while helping to tell entertaining stories which authentically reflect the global world in which we live.”