Gwyneth Paltrow is literally catering to her power base. The Oscar winner-turned-lifestyle CEO is launching a healthy home meal delivery service through her company, Goop.
Prepared by former Per Se chef Kim Floresca, the plans are gluten free and follow the principles of clean eating that the global brand was built on. (Famed for its annual detox plans, Goop insists that in its kitchen, “clean does not mean restrictive.”) Grain bowls, wraps, handheld snacks, seasonal soups, salads and a few desserts are curated for the weekly menu. Naturally, there will be options for plant-based or vegetarian meals, and sustainably sourced meat, seafood and dairy. Sauces and marinades will not contain refined sugar, soy or preservatives.
“Not only are Goop Kitchen meals healthy; they are also delicious — something we are so proud of,” Floresca tells Variety. Service will start in the L.A. area in Venice, Pacific Palisades, Brentwood and Beverly Hills this week, with expansions to come. Check it out here.
Read a sample of Goop Kitchen’s wares:
The Banchan Bowl, $12.95
An ode to our favorite Korean side dishes: BBQ-glazed tofu, japchae (sweet potato glass noodles with veggies), marinated kale, 7-minute egg, kimchi, spicy cucumbers, crispy shallots and garlic, and a side of GCC gochujang (chili paste).
GP’s Cobb, $11.95
Moku mushroom bacon, 7-minute egg, avocado, mild blue cheese, roasted golden beets, fresh herbs, Mama Lil’s peppers and pickled shishitos, Little Gem, radicchio, and GCC Dijon mustard vinaigrette
Mushroom Al Pastor Lettuce Wraps, $12.25
Build your own: roasted mushrooms with chili glaze, pineapple-mango salsa, avocado, carrot pico de gallo, pickled red onions, heirloom three-bean salad, Siete grain-free tortilla strips (almond), butter lettuce leaves, and a side of nondairy lime crema and GCC arbol-amarillo chili salsa.
The Goop Mezze Platter, $12.95
GP’s soccata (a blend of chickpeas, kale, and feta, roasted and pan-seared), cucumber and fennel salad, feta, tomatoes, pickled red onions, marinated
chickpeas, muhammara, spice-scented quinoa and brown rice blend with caramelized onions, and nondairy tzatziki and GCC spicy harissa.