Ericka Coulter has joined Warner Records as senior vice president of A&R, the company announced Wednesday (June 23). Coulter was most recently VP of A&R at Epic Records, where she worked with acts including Rick Ross, Giveon, and Lonr., among others; prior to her six-year tenure at Epic, she held posts at Interscope and Capitol (Evolve) Records. Coulter is also the founder/creator of the live performance platform, TheBasement Series, an industry showcase for emerging signed and unsigned talent.

Based at Warner’s Los Angeles headquarters, Coulter reports to label co-chairman & CEO Aaron Bay-Schuck.

“Ericka is an extraordinary champion of new talent,” said Bay-Schuck. “She’s not only a great A&R exec, with a gift for discovering and nurturing amazing performers, but she’s taken her passion to the next level by creating a fantastic environment where artists can find the people and resources to develop long-term careers. Ericka has incredible drive and insight into what makes a hit record and what it takes to make an artist a star.”

“I’m a huge fan of Warner’s artist-centric approach and team,” said Coulter. “I’m all about doing everything I can to bring out the best in every artist I work with – from helping them create, to finding every possible avenue of exposure and connection to move their careers forward. As a part of the culture, my main purpose has always been to get in this business and not only effect change, but to be a part of building new legacies. I want to thank Aaron and Tom [Corson, COO & co-chairman] for this amazing new opportunity.”

In 2017, Coulter launched TheBasement Series as an environment for creatives to “network, vibe, and discover,” a room where signed and unsigned artists perform for a curated audience of industry professionals, influencers, tastemakers, and brands. The series has highlighted emerging artists such as LU KALA, Blxst, Mereba, Ambré, Kalan.FrFr, Kaash Paige, and G Herbo.