Showtime has announced that it will air “The Show,” a 90-minute feature documentary that will provide a look into the making of the 2021 Pepsi Super Bowl Halftime Show, starring the Weeknd. “The Show” is directed by Emmy nominee Nadia Hallgren (“Becoming”), produced by the Pepsi in-house content studio and Boardwalk Pictures and will premiere later this year.
Nearly 100 million people around the world tuned in to watch the Weeknd’s halftime performance, and “The Show” will take a look at just how much work went into those 13 minutes: hours, days and months of collaboration among first-time Halftime Show executive producer Jesse Collins, executive producers Roc Nation and many more to pull off one of the biggest musical productions in an unprecedented time.
“The Pepsi Super Bowl Halftime Show is undoubtedly the world’s biggest stage, producing the most viewed and talked about moment in music every single year. The pressure to deliver an iconic, memorable and entertaining performance is felt well beyond the artist, as there are a number of people – behind the scenes – who are vital to its success,” said Todd Kaplan, VP of Marketing – Pepsi. “With our new documentary coming to Showtime, we are taking fans on the emotional and thrilling journey of what it takes to make the biggest show of the year – with the added complexity of doing so amidst a global pandemic.”
“Anchored by The Weeknd’s dynamic performance, ‘The Show’ is a worthy snapshot of the tremendous artistry and effort that goes into the Pepsi Super Bowl Halftime Show,” said Kent Sevener, Executive Vice President Content Acquisition, Showtime Networks Inc. “Jesse Collins has been absolutely passionate about this project, and Nadia Hallgren brings the kind of energy and insight that will make this behind-the-scenes look a transformative experience and something unique for Showtime viewers.”
“This historic year with Jesse Collins as the first Black EP of the Halftime Show brought an opportunity to tell a new story,” said Hallgren. “We get a window into the process of a diverse team of executives and creatives working at the highest level, in front of and behind the camera. It’s fun to see these masters at work while they also uplift others. I hope this can inspire people to pursue big dreams.”
Collins’ work on the Pepsi Super Bowl LV Halftime Show marks his first year, joining Roc Nation, as its executive producer. Working alongside Collins was a cast of entertainment production leaders including: XO’s La Mar Taylor (Creative Director for The Weeknd), acclaimed creative set designer Es Devlin, Lila Nikole (the first Latina costume designer to work on the Halftime Show), Bruce Rodgers on set build, Dionne Harmon as a producer, and Charm La’Donna, the choreographer behind the world’s biggest pop stars, developing choreography.