STX Films has named Nasim Cambron executive vice president of publicity, Adam Fogelson, chairman of STX films motion picture group, announced Thursday.

Cambron rejoins STX Films to oversee all feature film publicity for the studio, after a stint as publicity manager in Netflix’s feature film division. In her new role, Cambron will coordinate communication efforts across all of STX’s internal divisions, including the digital marketing, creative, media, home entertainment and distribution departments. Cambron will report to Keri Moore, STX Films’ president of marketing.

“This is a homecoming for us and for Nasim,” Fogelson said. “She is an exceptional publicity leader and the right choice to lead our film PR team. Having worked with her for years, we have seen firsthand the kinds of results she has generated on behalf of our films and filmmakers, and we know the best is yet to come. We are thrilled to have her back.”

“Working with Nasim since her time at Universal, I know the unrivaled passion and creativity she brings to the table every day,” said Moore. “I could not be more excited for her return to STX, her partnership and insight on our upcoming campaigns, and this new chapter in her career.”

Cambron will begin work on a slate that includes “Queenpins,” starring Kristen Bell, Kirby Howell-Baptiste, Vince Vaughn and Paul Walter Hauser; a new action comedy directed by Guy Ritchie and starring Jason Statham, Hugh Grant, Aubrey Plaza and Josh Hartnett; “The Marsh King’s Daughter,” starring Daisy Ridley and Ben Mendelsohn; “American Sole,” starring Pete Davidson, O’Shea Jackson Jr., Camila Mendes, Offset and Bad Bunny; “The Godmother,” starring Jennifer Lopez; “Muscle,” starring Vin Diesel and directed by F. Gary Gray; “Universe’s Most Wanted,” starring Dave Bautista and directed by Brad Peyton; and “Violence of Action” starring Chris Pine.

During her time at STX previously, Cambron launched of a number of the studio’s most successful films including “Hustlers,” the “Bad Moms” franchise, “I Feel Pretty,” “Molly’s Game,” “Den of Thieves,” “The Edge of Seventeen” and “The Foreigner.”

While at Netflix, she spearheaded publicity campaigns including “A Fall From Grace” (Tyler Perry’s inaugural film with the streamer); the “Kissing Booth” series; “The Half of It,” written and directed by Alice Wu; and the Duplass Brothers-produced “Horse Girl.”

“I am thrilled to return to STX to work again with some of the best brains in our business,” Cambron said. “STX continues to bring a compelling array of films to audiences which, as a publicist, marketer, and movie-lover, allows for deeply fulfilling work. With brilliant and supportive leaders like Adam and Keri at the helm, I’m eager to dive into the work with the team and have a lot of fun doing it.”

After graduating from UCLA, Cambron was selected for the NBC Page Program. She then went on to become a national publicity manager at Universal Pictures, where she worked on campaigns for films including “Bridesmaids,” “This Is 40,” “Oblivion,” “Forgetting Sarah Marshall,” “Frost/Nixon,” “Rush,” “Snow White and the Huntsman” and “Ride Along.”

Cambron also worked on the series side as a global publicist for Netflix Originals on campaigns for shows including “Fuller House,” “Narcos,” and “Grace & Frankie,” as well as stand-up comedy specials including “Iliza Shlesinger: Freezing Hot.”