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Agent-producer Brian Sher has been named president of Quality Films, the film and television division of Quality Control, the label and management company that spawned the careers of Lil Baby, Lil Yachty, City Girls, Migos and many more.

According to the announcement, in his new role, Sher will oversee development and production of the company’s slate, which will emphasize culturally driven stories, as well as develop vehicles for the label’s artists. Kevin “Coach K” Lee and Pierre “P” Thomas are the founders of Quality Control and its ever-expanding media umbrella.

“It’s truly an honor to join forces with Coach and P as they expand their empire into yet another media vertical,” said Sher. “QC is the gold standard in the music business and I have no doubt we will replicate that success in the film and television space and beyond.”

Sher, Coach and P have already collaborated as producing partners on various projects, including three centered around QC artist Lil Yachty. In 2019, Sher and QC produced the hit film “How High 2” for Universal/MTV starring Yachty and DC Young Fly, in 2020 they developed and sold the scripted show “Public Figures” to HBO Max for Yachty to star with Ian Edelman as show-runner. Most recently they announced a partnership with Mattel films to produce the “Uno” film, with Yachty playing a lead role.

Sher also recently played a key part in QC artist and Migos member Quavo landing his first major movie role in “Wash Me in the River,” opposite Robert Deniro and John Malkovich. Sher and Quavo have also teamed up on “Supreme Courts,” a recently-announced YouTube series that they will executive produce with Tom Foreman’s Critical Content.

“Brian is a great partner and we are excited to have him leading our team,” said Coach and P. “We are gonna build something very special together.”

In 2015, Sher founded Crossover Entertainment, working with musicians to find them opportunities in film and television. Sher has worked with Nicki Minaj, Tyga, G-Eazy, T.I., and the Roots, among others.

Sher was a motion picture agent at ICM from 2001-2009, representing screenwriters, directors, and actors. In 2011, he partnered with Kelsey Grammer in his Grammnet Productions under a scripted deal at Lionsgate, where they developed and executive produced three series. Starz’s Golden Globe-nominated series “Boss” for which Grammer won the Globe for Best Actor; the FX comedy “Partners” starring Grammer and Martin Lawrence; and Hulu’s “Light As A Feather.”

Sher has also packaged and executive produced several non-scripted series, including Nicki Minaj’s “My Truth” for E!, “Christina Milian’s “Turned Up” for E!, “The “Michael Vick Project” for BET, “Sisterhood of Hip Hop” for Oxygen, “Family Hustle” for VH1, Master P’s “Family Empire” for Reelz, and MTV’s “The Road to Redemption.” Sher was also a Producer on “The Trap” for Netflix.

He is represented by Todd Rubenstein at Morris/Yorn.