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Veteran brand executive Monique Francis is joining UTA Marketing, the brand consulting division of the talent, entertainment and sports company, United Talent Agency announced on Wednesday.

Francis will serve as an executive in the client strategy team, working across the department’s roster of corporate clients on the development of impact-focused marketing initiatives.

In the announcement, UTA notes the veteran executive’s decade-plus experience in advising brands at the intersection of culture, social impact and entertainment.

“I am thrilled to join UTA and be part of this innovative and growing organization,” Francis said. “UTA Marketing has led forward-thinking and impactful work for an impressive roster of corporate clients, and I’m excited to bring my expertise and support to this team.”

Francis will be based in Los Angeles, reporting to Julian Jacobs and David Anderson, co-heads of UTA Marketing.

“Monique has an unparalleled reputation for developing programs and partnerships that authentically connect with consumers while driving meaningful change,” Anderson said of Francis’ hiring. “She is well-respected within the entertainment and branding industries, and we are thrilled to welcome her to UTA.”

Prior to joining UTA, Francis was the co-head of content and a social impact executive at CAA Brand Consulting, where she worked with top companies and organizations, including Constellation Brands, the Alzheimer’s Association, JPMorgan Chase, Wilson Sporting Goods and Bodyarmor.

While with CAA, she led the launch of Music Moments, a free digital album and campaign in support of the Alzheimer’s Association, made in collaboration with Grammy-winning executive producer Randall Poster, and artists including Sting, Brett Eldredge, Anthony Hamilton, Lee Ann Womack, Nile Rodgers and Joan Jett.

Francis is also a founding member of the Social Change Fund, which supports organizations working to dismantle systemic racism, empower communities of color, and sustainably build a fair and equitable society.