Jack Giarraputo, the veteran Hollywood executive who co-founded Happy Madison with Adam Sandler, is launching advertising agency Slice Collective at the upcoming European Film Market in Berlin.

The company, co-founded with former Lazard private equity executive Abhishek Som, is a full-service creative advertising agency aiming to produce Hollywood-level campaigns for clients around the world.

Films that Giarraputo has produced have collectively grossed more than $4 billion at the global box office. His credits include films “Anger Management,” “Paul Blart: Mall Cop,” “Happy Gilmore,” “The Wedding Singer,” and series “Rules of Engagement.”

Leading the Slice team is Leo Draper, former VP creative advertising, Sony Pictures, who has had previous stints with StudioCanal and Warner Bros. While at Sony, Draper led the international campaigns for films including “Peter Rabbit,” “Little Women” and “Men in Black: International.”

Draper is joined by Nick Herbst, who manages business development. Additionally, former Reliance Entertainment consultant Medha Jaishankar will be serving as media advisor.

“We are a Hollywood based agency with an international roster of creative talent, which leads to new ideas and a fresh perspective on global marketing campaigns,” said Giarraputo. “Our international setup enables us to take advantage of cost efficiencies, allowing us to service a growing list of micro targets with effective messaging. We are on the road towards personalized marketing, which was once considered cost prohibitive but now getting closer to reality.”

“Our work in the U.S. and beyond has validated the idea that our international creatives can deliver in a way that is just as compelling as their American counterparts,” said Som.