Tiffany & Co. has unveiled the first part of its new ad campaign, “About Love,” starring Beyoncé and Jay-Z. It marks the first time the couple has appeared in a campaign together.
A photo released on Monday morning shows Beyoncé wearing the 19th-century 128.54-carat Tiffany Diamond. She is just the fourth person to wear the iconic bauble and the first Black woman to do so. Lady Gaga wore it to the 2019 Oscars and Audrey Hepburn donned the diamond in publicity pics for 1961’s “Breakfast at Tiffany’s.”
Jay-Z wears Jean Schlumberger’s legendary Bird on a Rock brooch, reconstructed as a pair of one-of-a-kind cuff links. The entertainment superstars pose in front of Jean-Michel Basquiat’s 1982 painting “Equals Pi.” Beyoncé also posted additional images on her Instagram with a simple caption reading, “About Love.”
“Beyoncé and Jay-Z are the epitome of the modern love story,” the jewelry house’s executive vice president of product and communications Alexandre Arnault said in a statement. “As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”
The print campaign, shot by Mason Poole and styled by June Ambrose and Marni Senofonte, launches Sept. 2. A companion film, to be released Sept. 15, features Beyoncé performing “Moon River.” The film was shot by Jay-Z on a Super 8 camera and directed by Emmanuel Adjei. The campaign will include additional films created by director Dikayl Rimmasch and second unit director Derek Milton.
As part of its work with the Carters, Tiffany & Co. has pledged $2 million towards scholarship and internship programs for Historically Black Colleges and Universities (HBCUs).