The British Film Institute (BFI) has appointed Denitsa Yordanova as head of the recently launched U.K. Global Screen Fund, reporting into Neil Peplow, BFI director of industry and international affairs.
The fund is set up as an export booster, designed to help the U.K. screen sector compete effectively in the international marketplace. Financed by the U.K.’s Department for Digital, Culture, Media and Sport (DCMS) and administered by the BFI, the one-year pilot fund, worth £7 million ($9.7 million) is now open for applications across three strands – international distribution, international business development and international co-production.
Yordanova will join July 12 and work closely with the DCMS. The executive has considerable experience, most recently as EVP corporate development at All3Media and head of strategy and corporate development at Endemol Shine. Prior to this, she was responsible for business development and investment initiatives at Guardian Media Group and helped manage an investment fund of over £1 billion.
“This is a unique opportunity to make a difference to the U.K. screen sector at a time of great change, as the sector adapts to the impact of COVID-19 and a new global perspective,” said Yordanova. “I am humbled and honored to take on this role and be able to support talented U.K. creatives working in film, TV, animation, documentary and interactive narrative games, across England, Northern Ireland, Scotland and Wales, to achieve their full potential on the international stage.”
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“With the fund’s key objective of increasing the international export income and reach of U.K. screen content and business, Denitsa’s wealth of experience and background in commercial TV and media strategy, together with her passion for film, provides a perfect combination for this fund and its ambitions,” said Peplow.
In the weeks ahead, the fund is conducting briefing sessions for various U.K. industry bodies. The fund is also driving a new international promotional campaign set to launch later this year. In addition, work has begun on a new data hub providing international information that financiers, screen content creators, sales agents and distributors can tap into.