YouTube has clinched its first naming-rights deal.
The 6,000-seat performance venue at the Hollywood Park sports and entertainment complex in Inglewood, Calif., will be called “YouTube Theater.” The theater is slated to open this summer with its first events (yet to be announced) and has booked several music acts through early 2022. The Google-owned video giant has 10-year naming rights to the theater (depicted above in an artist’s rendering).
YouTube Theater will host a variety of live entertainment including concerts, stand-up comedy, award shows, esports competitions, community events, conferences — and events featuring YouTube creators. YouTube Theater is part of the nearly 300-acre Hollywood Park site, developed by Los Angeles Rams owner and chairman Stan Kroenke.
“YouTube Theater will drive the uniqueness of YouTube by combining physical, ‘in real life’ events that bring creators and fans together,” said Angela Courtin, YouTube’s VP of brand marketing. The video platform also will be able to share those events “with our 2 billion global monthly users through livestreams and VOD content,” she added.
Jason Gannon, managing director of SoFi Stadium and Hollywood Park, said Kroenke’s original vision for the theater venue was that it would embody three core traits: technology, creativity and entertainment. “We cannot imagine a better partner to help us bring this vision to life than YouTube,” he said.
YouTube Theater is a 227,000-square-foot, three-story indoor venue, featuring a 6,100-square-foot stage. It’s located at the southernmost corner of the same roof canopy that stretches over SoFi Stadium — home to the Rams and the Chargers — and American Airlines Plaza. The theater includes six luxury boxes and a 1,200-square-foot back-of-house hospitality space with adjacent dressing rooms, as well as a 3,500-square-foot private club with 140 premium seats. YouTube Theater also is outfitted with a two-story chandelier created by Kaynemaile.
Under the naming-rights deal, the theater includes a large-scale digital YouTube play button icon outside the venue, which can transform into a video screen that guests can interact with by mirroring themselves on the screen and by viewing highlights of YouTube’s creator and artist content. The venue also has a dynamic digital wall on the interior that will be used to feature YouTube creators and artists, as well as interactive video screens throughout.
The agreement builds on Google’s previously announced partnerships with Hollywood Park that made Google Cloud the exclusive cloud partner of the Rams, Chargers and SoFi Stadium. (Google Cloud is the exclusive cloud partner of YouTube Theater as well.) Plus, YouTube will be the exclusive “video services and music streaming services partner” of YouTube Theater, SoFi Stadium, Hollywood Park, and the Rams and Chargers.
Hollywood Park has already booked several acts for the theater, prior to the unveiling of the official YouTube Theater name, under an exclusive multiyear partnership with Live Nation Entertainment.
Those are: Caifanes – Sept. 4; Los Angeles Azules, Sept. 11 and 24 (sold out); Bronco, Sept. 17; Pitbull, Sept. 22; Black Pumas, Sept. 23; Devo, Sept. 25; Trippie Redd, Oct. 6; Cristian Castro y Mijares, Oct. 8; TLC with Bone Thugs-N-Harmony, Oct. 9; Alejandro Sanz, Oct. 29; Christian Nodal, Dec. 3; Erasure, Feb. 26, 2022; Marina, March 9, 2022; and Louis Tomlinson, March 12 and 13 (sold out).
Also Monday, YouTube and Hollywood Park launched a website for the theater at youtubetheater.com.
Here are additional artist’s renderings of YouTube Theater: