United Talent Agency and Activist Artists Management have signed Southern Poverty Law Center (SPLC), a nonprofit legal advocacy organization that works to dismantle white supremacy in the South.

Founded in 1971 on the premise of ensuring the mission of the civil rights movement, the organization swiftly worked to dislodge the remnants of Jim Crow segregation and institutional racism. Since then, SPLC has exposed extremist agendas, claimed numerous landmark legal victories, enhanced intersectional movements and continued to fight for the human rights of all people. Through the initiative Learning for Justice (formerly known as Teaching Tolerance), the organization has provided free resources to caregivers and educators over the past 30 years.

“The SPLC is thrilled to be partnering with Activist and UTA, SPLC president Margaret Huang said in a statement. Our aim is to elevate the overall message of our organization, to expand our reach to new and younger demographics and use every medium at our disposal to try and affect the change we so desire.”

UTA and Activist will represent SPLC’s expansive work across several mediums, including podcasts, scripted and unscripted projects made for both film and television and connect with audiences through digital content creators.

“Activist is honored to partner with the SPLC to raise awareness of their incredibly vital work,” Bernie Cahill and Jon Kanak at Activist said in a joint statement. Our mission is to increase the visibility of their work with multi-generational audiences around the world.” 

“We know the power of storytelling and how it can influence the world around us,” UTA television agent Allyson Chung said. “With such a rich organizational history and extensive catalog of research, we are excited to amplify the SPLC’s important work across a variety of verticals. These projects will push us to continue confronting the past while charting the course for a more equitable and racially just future.”