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AT&T elected Luis Ubiñas, a former senior partner at international consulting firm McKinsey & Co. and Ford Foundation president, to its board of directors.

With Ubiñas’s appointment, the number of directors on AT&T’s board increases to 13. He will serve on the board’s public policy and corporate reputation committee.

Ubiñas, 58, most recently served as president of the Ford Foundation and as an appointee to both the U.S. Competitiveness Committee of the Export-Import Bank and the International Trade Commission.

Ubiñas joins the AT&T board as the company is in the midst of a major strategic realignment. In the past four months, it has announced deals to spin off DirecTV and WarnerMedia, which will then merge with Discovery — undoing the telco’s previous strategy to try to become a media and entertainment powerhouse.

“Luis is an accomplished executive and a terrific addition to our board,” AT&T chairman Bill Kennard said in a statement. “His leadership experience and expertise across broadband and wireless, government and the nonprofit sector align with our priorities to serve customers, investors and our communities.”

Ubiñas currently is the lead director of Electronic Arts (EA) and serves on the board of Tanger, a publicly held real estate investment trusts. He also advises several private and pre-IPO companies.

From 2008 to 2013, Ubiñas was president of the Ford Foundation, the second-largest private philanthropic organization in the U.S. (after the Bill & Melinda Gates Foundation). Prior to that, he spent 18 years at McKinsey, including as a senior partner and leader of the firm’s West Coast media practice. At McKinsey, his clients included technology, telecommunications and media companies, working with them to develop and implement strategies and improve operations, particularly in broadband and wireless.

Ubiñas graduated with a degree in government from Harvard and holds an MBA from Harvard Business School.