ViacomCBS Networks and Comcast-Owned Sky Expand Italy Deal

ViacomCBS Networks and Comcast-owned pay-TV Sky Italia have announced a new multi-year deal that expands and extends their collaboration in Italy.

The agreement will raise the number of ViacomCBS channels available on Sky Italia platforms from 9 to 12, by adding Paramount Network, Spike and VH1 which previously just aired on terrestrial in the country. Local versions of MTV, Nickelodeon, Nick Jr, Comedy Central and Italian kids’ channel Super! were already present on Sky.

More significantly ViacomCBS and Sky Media, which is Sky Italia’s advertising arm, also inked a new commercial pact under which ViacomCBS channels and digital advertising in Italy will be entirely sold by Sky Media starting from February 2.

Both agreements build on a long-standing rapport between ViacomCBS and Sky across Europe where Sky has been distributing and successfully selling advertising across ViacomCBS’ portfolio of U.K. channels, including British broadcaster Channel 5, for the past decade.

“Our new commercial agreement with Sky Media represents an opportunity to effectively support our business and brands over the next years in Italy, which remains one of the most important and valuable markets in which we operate,” Raffaele Annecchino (pictured) who is President of ViacomCBS Networks Southern and Western Europe, Middle East and Africa, said in a statement.

The strengthened tie between ViacomCBS Networks and Sky “will give even more investment opportunities to our customers and confirms SkyMedia’s role as a key player in the [Italian] market,” noted Giovanni Ciarlariello, Sky Italia’s Chief Media Digital and Data Officer.

Also on Wednesday, Comcast and ViacomCBS struck a new carriage pact in the U.S.

Sky, which is the largest pay-TV operator in Europe, besides its pact with ViacomCBS and other terrestrial broadcasters in Italy such as Mediaset, has a bundling deal with Netflix in Europe and recently re-upped its partnership with HBO that also gives Sky content from Warner Bros. and from Turner channels.

Sky Media currently handles advertising of A&E and Disney channels in Italy besides all Sky and Fox Networks Group brands.


More TV

  • Bigger

    TV News Roundup: BET Plus Renews Will Packer's 'Bigger'

    In today’s TV news roundup, BET Plus renewed “Bigger” for a second season, and Netflix announced premiere dates for “On My Block” Season 3 and “Feel Good.” CASTING Josh Hartnett has been cast in Quibi’s upcoming series “Die Hart.“ Hartnett will play a fictionalized character of himself, an alumnus of the action school where Kevin [...]

  • Ja'net Dubois Dead

    Ja'Net DuBois, 'Good Times' Actress, Dies at 74

    Ja’Net DuBois, known for her turn as Willona Woods on “Good Times,” was found dead in her Glendale, Calif. home on Tuesday. The Pan African Film Festival, which she co-founded, said she “would be deeply missed.” Her family told TMZ the actress died unexpectedly in her sleep. She was believed to be 74. In addition [...]

  • Esther Scott dead

    Esther Scott, Actress in 'Boyz N the Hood,' 'Hart of Dixie,' Dies at 66

    Esther Scott, who appeared in “Boyz N the Hood,” voiced Shodu in the “Ewoks” series and guest starred on dozens of TV series, died Friday in Los Angeles, her representative confirmed. She had suffered a heart attack Tuesday at her Santa Monica home. She was 66. Born in Queens, N.Y., Scott appeared in at least [...]

  • Melissa Leo

    Melissa Leo to Lead Fox Drama Pilot 'Blood Relative'

    Academy Award winner Melissa Leo has been cast in the lead role of Fox’s drama pilot “Blood Relative.” The series is based on James Renner’s article “Beyond the Jungle of Bad: The True Story of Two Women from California Who Are Solving All the Mysteries.” Leo will star as Louise Kelly, an expert in genetic [...]

  • Devs Review

    'Devs': TV Review

    The idea that the technology industry has the power not just to reshape the world in which we live but — through acts of creative destruction — build a new one overlaying and eventually supplanting it has been fertile territory for the arts in recent memory. Indeed, to this point, one of the bards of [...]

  • Peter Berg

    Netflix Sets Opioid Crisis Series From 'Narcos'' Eric Newman, Peter Berg to Direct

    Netflix has ordered an eight-episode limited series on the origins of the opioid crisis titled “Painkiller,” Variety has learned. Micah Fitzerman-Blue and Noah Harpster will write and serve as showrunners and executive producers on the series. The pair recently wrote the screenplay for the Oscar-nominated film “A Beautiful Day in the Neighborhood” and previously collaborated [...]

More From Our Brands

Access exclusive content