Survey: Disney Plus Getting Higher Marks From Consumers Than Apple TV Plus

Disney Plus and Apple TV Plus launched within the same month in late 2019, but they’re getting very different receptions in the marketplace.

That’s according to new data from a survey conducted in December 2019 by YouGov in partnership with Variety Intelligence Platform (VIP). The survey was conducted online among 1,182 U.S. adults.

Of surveyed respondents, 76% gave Disney Plus a 4 or 5 out of 5 when asked to rank their satisfaction with the service, with 0 being “very dissatisfied” and 5 being “very satisfied.” Meanwhile, this figure was just 48% for Apple TV Plus. Only respondents who had indicated they had used the services were asked to rank them.

Not far behind Disney Plus in the ranking was SVOD market incumbents Netflix, Prime Video, and Hulu. And while Disney Plus appears polished amongst its SVOD peers, the satisfaction score of Apple TV Plus implies it may not be meeting user expectations just yet.

One of these key areas where Apple TV doesn’t measure up to Disney Plus and the others is product design. In fact, 53% of survey respondents gave Apple TV Plus a 4 or 5 out of 5 when asked to rank the service’s user interface, with 0 being “very hard to use” and 5 being “very easy to use.” Comparatively, 77% gave Disney Plus a 4 or 5, which notably is higher than the figures for Prime Video (68%) and Hulu (73%).

Something that may explain Apple’s relatively low user interface ranking is the fact that Apple TV Plus is housed within the Apple TV app, which functions as more of an overall digital content marketplace than just a place to watch Apple originals.

This blending of Apple TV Plus and non-Apple TV Plus content within the Apple TV app could be one thing that’s causing some frustration among consumers that just want to go straight to watching Apple originals like “The Morning Show.”

In fact, the editor-in-chief of Apple-focused publication MacStories was so compelled to be able to quickly access Apple TV Plus originals that he created an iOS shortcut that lets users go directly to the pages of originals like “The Morning Show” in November. 

On the other hand, Disney Plus functions like a more typical streaming service and houses content owned, licensed, or created by its parent company’s various brands. And the way content is laid out in scrollable rows is more reminiscent of Netflix, which the majority of the U.S. has access to, than Apple TV Plus is. 

This may help explain why survey respondents indicated that it took them longer to find content to watch on Apple TV Plus than on Disney Plus, even though Disney had 7,500 TV episodes and 500 movies at launch, while Apple’s SVOD launched with close to only 10 originals (Apple offers no licensed catalog content).

Still, while Apple’s user satisfaction scores lag those of its SVOD peers, it’s early days for the service that’s been on the market for less than three months. The tech company will surely listen to the voices giving feedback for Apple TV Plus as they get louder, especially as HBO Max and Peacock heat up the streaming competition in the coming months.

And making good on improving the user experience could bear fruit for Apple. An easy-to-use interface was cited by 25% of consumers as among the most important features in influencing them to pay for a SVOD, according to a March 2019 study by PwC.

More Digital

  • Loic Barche on Short 'The Atomic

    Loic Barche on Short 'The Atomic Adventure,' Upcoming Feature Debut 'Feu de Paille'

    “The Atomic Adventure,” a contender in UniFrance’s online MyFrenchFilmFestival, is the third short from Loïc Barché (“Goliath,” “Le Commencement”). Variety talked to the director about the short, and his feature debut “Feu de Paille.” “The Atomic Adventure,” produced by young French outfits Punchline Cinéma and Leonis Productions, is set in 1961 in Algeria, where France [...]

  • The Isle of the Dead

    UniFrance Puts Spotlight on Emerging French VR Sector at Rendez-Vous

    France has a burgeoning eco-system of virtual reality and augmented reality producers, and is one of Europe’s leading VR/AR hubs. The UniFrance Rendez-Vous with French Cinema in Paris, a showcase of French projects that wraps Monday, included a VR/AR showcase, with recent projects demonstrated by Wide Management VR, VRrOOm and Atlas V. UniFrance’s online MyFrenchFilm [...]

  • Blood Oath

    MBC Studios to Launch Arabic TV Series 'Blood Oath,' Written by Britain's Tony Jordan

    MBC Studios, the Saudi-owned production unit of top Middle Eastern free-to-air satellite network MBC Group is set to launch “Blood Oath,” an Arabic crime series written by Britain’s Tony Jordan (“EastEnders,” “Life on Mars”). The announcement comes as Dubai-based MBC Studios, set up in 2018 and headed by former president of NBCUniversal International Peter Smith, is [...]

  • Spirited Away

    Netflix to Carry Iconic Studio Ghibli Animated Films

    The iconic animated features of Japan’s Studio Ghibli will be available on Netflix from February. The move is a further change of position for the studio which has repeatedly resisted the idea that its beloved cartoons would be released on digital platforms. Netflix, sales agent Wild Bunch, and Studio Ghibli, which counts Hayao Miyazaki as [...]

  • ‘Drag Race’ Producers Greenlight Two Docu-Series

    ‘RuPaul’s Drag Race’ Producers Greenlight Two Docu-Series for SVOD (EXCLUSIVE)

    “RuPaul’s Drag Race” producer World of Wonder has greenlit two docu-series: “God Shave the Queens!” and an “Untitled Trinity Taylor Pageant Project.” The announcement will be made Sunday at the first-ever DragCon U.K. convention, which is taking place at Olympia, London. “God Shave the Queens!” features the first-ever cast of “RuPaul’s Drag Race UK” and [...]

  • VRrOOm Launching VR Platform for Immersive,

    VRrOOm to Launch VR Platform for Immersive, Multi-User Streaming of Live Events

    French VR company VRrOOm is launching a six degrees of freedom (6-DoF) social VR platform that operates within the VRChat live platform, and enables multiple users to take part in live events, and includes the possibility of real-time photo-realistic representation. Louis Cacciuttolo founded VRrOOm in 2016 after working three years at THX in San Francisco. [...]

  • Any Given Wednesday With Bill Simmons

    Spotify in Talks to Acquire Bill Simmons' The Ringer: Report

    Spotify is in early talks to acquire The Ringer, the digital content and podcast network launched by ESPN alum Bill Simmons in 2016, according to a report in the Wall Street Journal. A representative for Spotify declined to comment on the report. Reps for Ringer did not immediately respond to a request for comment. Spotify’s [...]

More From Our Brands

Access exclusive content