The short films from the collection, titled “Five,” were helmed by women directors, and follow five unique journeys of women entrepreneurs in different countries. The five selected works — “Harfa,” “Justice of the Pies,” “Onganic Foods,” “Sarah’s Bag” and “Talento Incluir” — will premiere on the network’s linear broadast channels on international women’s day in March 2021.
“We are thrilled to be joining Mastercard in highlighting five great films about five great women from around the world who have overcome significant challenges to create thriving, community-enhancing businesses,” said ShortsTV founder and CEO Carter Pilcher. “Each one of these uplifting stories speaks to the triumph of an indomitable human spirit, the subtle power of women heroes and the ability of visual storytelling in film to inspire us daily. It is especially rewarding to work with a partner such as Mastercard, who is dedicated to elevating everyday people and circumstances, both in their business and in those they choose to spotlight.”
The partnership is an extension of ShortTV’s commitment to supporting short form filmmakers and uplifting underrepresented voices, and a part of Mastercard’s initiative to support small businesses.
“Film is a powerful medium, inspiring and educating people through human stories and personal connections. It’s a natural way to drive awareness and empathy for the critical issues women entrepreneurs face every day and we’re honored to give these five women a platform to share their experiences,” said Mastercard chief marketing and communications officer Raja Rajamannar. “Working with such an innovative partner, ShortsTV, gives our ‘Five’ documentary series the ability to connect with people all over the world, sharing meaningful messages of resilience, perseverance, community and comradery.”