Changes have been afoot at Hulu internally, now that the streaming service is now fully under Disney’s operational control. Disney TV Studios’ Dana Walden now oversees Hulu’s scripted originals, while FX chief John Landgraf is responsible for the FX on Hulu hub, which launches on Monday. Campbell will manage Hulu’s suite of on-demand and live-streaming businesses, and will work closely with Disney’s TV and film studios on Hulu’s original content, and with other direct-to-consumer team leaders on integration, according to the company.
“Kelly is an immensely talented leader who has been a driving force in defining Hulu’s brand vision and strategy,” said Disney direct-to-consumer and international chairman Kevin Mayer. “She has built a tremendous multi-talented team and developed strategic campaigns that helped double Hulu’s subscriber base. Our senior leadership team is excited to welcome her aboard and can’t wait to work together to further grow Hulu’s footprint in the US and beyond.”
Campbell will report directly to Mayer. During her time as CMO, Campbell oversaw subscriber growth, brand, content and business-to-business marketing; creative development, research and insights, and viewer experience. Before Hulu, she spent 12 years at Google, working in various leadership and marketing roles in Google Ads and Google Cloud. Campbell first started out in finance, as an investment banking analyst for JPMorgan Chase, and has an MBA from Harvard.
“This is a time of tremendous growth and transformation for Hulu, and I am incredibly energized by the opportunity ahead as we enter into this next chapter,” said Campbell, who has been honored by Business Insider, Adweek, AdAge, FierceCable and Forbes for her work. “The Hulu team is among the brightest, most technologically and creatively audacious in the industry, and I know we are going to do great things as part of the pioneering and equally bold team Kevin has built at DTCI.”