×

CBS Sports Strikes Betting Data Partnership With William Hill

CBS Sports is making a bid to one-up its competitors in the rapidly developing arena for U.S. sports betting.

CBS Sports and British bookmaker William Hill struck a partnership that makes William Hill, which has a sizable U.S. presence, the official sports book and provider of wagering data across all CBS Sports properties. William Hill also gets exclusive rights to promote its brand across CBS Sports’ digital properties, The companies said the partnership will commence in March with integrations into CBS Sports digital assets, with a full rollout planned for the fantasy football season.

“The power of our distribution, combined with the strength of our brands and the expertise of William Hill, has us well positioned to tap into the explosive growth of the legal sports betting industry in the U.S.  Together, we will deliver even more value to this rapidly growing segment of sports fans,m” said Jeffrey Gerttula, Executive Vice president and general manager, CBS Sports Digital, in a prepared statement.

Financial terms were not disclosed.

CBS Sports says its digital operations make up the second-largest sports property in the U.S. and have a monthly user base that is greater than 80 million. Its operations SportsLine, a subscription-based outlet for game picks and predictions; CBSSports.com; CBS Sports HQ, a streaming-video outlet that features a nightly SportsLine show focused on sports betting; CBS Sports Fantasy; CBS Sports apps; and 247Sports.

A range of U.S. media companies are racing to cultivate new audiences who are being allowed to bet on sports matches and other contests, thanks to a Supreme Court decision to overturn a rule that prohibited such interactions. ESPN, NBC Sport and Fox Corporation have all taken steps in recent months to help consumers facilitate interactive gaming. William Hill has operations in 10 states, and says it accepts one out of every four sports bets placed in the U.S.

More TV

  • Caroline Flack

    'Love Island' Returns to Air As ITV Defends Treatment of Caroline Flack

    ‘Love Island’ was back on air Monday for the first time since the death of former host Caroline Flack on Feb. 15. Amid the reality series’ return, broadcaster ITV insists it supported the star after she was removed from the show. Monday night’s episode began somberly with narrator Iain Stirling providing voiceover over scenes of [...]

  • Tiffany BooneEntertainment Weekly Pre-SAG Party, Arrivals,

    Actor Tiffany Boone Addresses Her Decision to Quit 'The Chi'

    Actor Tiffany Boone addressed her exit from “The Chi,” the Showtime series she departed in November 2018 after making harassment allegations against her former co-star Jason Mitchell. Mitchell was fired from the show last May as a result of intimidation and abuse accusations made by Boone and showrunner Ayanna Floyd Davis. Mitchell was subsequently dismissed [...]

  • Amazon Prime nabs ‘Russian Affairs’ for

    Amazon Prime Nabs ‘Russian Affairs’ for Germany, France and the Netherlands

    Amazon Prime Video has acquired the first season of series “Russian Affairs” for distribution in Germany, France and the Netherlands, from Russia’s Start Studios. The eight-part drama that follows the lives of Russia’s elite and those who aspire to that position is set in contemporary Moscow. Under the title “Gold Diggers,” the series was broadcast [...]

  • MODEL RELEASED Mother with baby, 1

    Channel 4 Orders ‘Baby Surgeons’ From Wonderhood Studios

    U.K. broadcaster Channel 4 has commissioned Wonderhood Studios for a documentary series with the working title “Baby Surgeons.” The series will explore the journeys parents go through to save their babies during complex pregnancies and will feature cutting-edge baby surgeries, some performed inside the womb. It will also use CGI, MRI and Ultrasound to enhance [...]

  • Bertelsmann CEO Says RTL, ProSiebenSat.1 Should

    Bertelsmann CEO Says RTL, ProSiebenSat.1 Should Be Free to Merge

    The CEO of German media giant Bertelsmann has said its RTL Group TV division should be allowed to merge with German rival ProSiebenSat.1 and called for a loosening of E.U. antitrust regulations in order to better stave off intensifying competition from U.S. streaming giants. In an interview with German newspaper Frankfurter Allgemeine Sonntagszeitung published on [...]

  • Politicians and Petition Support BBC Following

    Politicians and Petition Support BBC Following Reports of Major Cuts

    A war of words around the future of the BBC continued on Monday amid reports of severe cutbacks to the U.K. public broadcaster. The Sunday Times reported over the weekend that Downing Street, the seat of the U.K. government, was planning to replace the annual BBC license fee with a subscription service; sell most of [...]

  • Stanley Tucci

    Stanley Tucci to Host BBC Radio 4 Series 'The Californian Century'

    Actor and filmmaker Stanley Tucci will front series “The Californian Century,” set to air on BBC Radio 4. Tucci will play a cynical screenwriter who narrates the stories of ten people who helped build California over the last 100 years. They include Francis Boggs, the first person to direct a full movie in California; Hattie [...]

More From Our Brands

Access exclusive content