×

CBS All Access, Showtime OTT Reach 10 Million Collective Subscribers

ViacomCBS-owned streaming services CBS All Access and Showtime OTT have reached a collective 10 million subscribers, said ViacomCBS chief digital officer and CBS Interactive chief exec Marc DeBevoise at the Television Critics Assn. winter press tour. That’s up from 8 million at last update.

“We’re in a great position to hit our goals of 25 million subscribers by 2022,” he said, adding that subscribers have been growing at a 60% rate, year over year.

Original series are a key driver for subscriber growth and viewer retention at All Access, which encompasses scripted and unscripted originals, live news, sports, entertainment, and local affiliate programming. The service also recently expanded into children’s content, announcing at TCA the orders of “Mr. Magoo,” “George of the Jungle” and “Lassie” reboots.

All Access’ kids-programming worldview — to draw in the children of subscribers, who are an average of 44 years old — may evolve now that it is under the newly reunified ViacomCBS banner.

“This is the beginning, and now with the merger of ViacomCBS, we may have an entirely different point of view,” said DeBevoise. “These deals were processed before the merger. We’re now at the point where the merger will help us refine our thinking about the kids strategy with the Nickelodeon brand. We can see what we have there.”

Attrition is in the single digits, similar to that of other premium streaming services, said DeBevoise.

“We’ve decreased churn each year since starting the service, so we feel really good about the trend line,” the ViacomCBS exec told the reporters and critics in the room.

Echoing many of his executive peers at other subscription video on-demand services, DeBevoise believes that the so-called streaming wars are not a zero-sum game. The launch of new services will not lead to negative impact on growth, and may in fact may help to grow the market overall, he said.

All Access ad revenue has grown in tandem with subscribers. Around two-thirds of subscribers have the limited-commercial version of the streamer, with the other third paying for the ad-free platform.

When asked about the impact of Apple TV Plus, Disney Plus and other new entrants to the streaming market have impacted CBS All Access, DeBevoise and All Access originals chief Julie McNamara were bullish on the appeal of the streamer, which includes both library and live streaming programming.

“The diversity of our service of the types of programming — the nature of live and on demand, library and current, different genres — I think that’s pretty unique,” said DeBevoise.

“It fundamentally comes down to the value proposition, the ecosystem you’re providing, and then [offering] shows people want to see badly enough that they come and find you,” added McNamara. “I think we’ve seen with other services, the kind of pro and con of how that works, and you’ve got to have the creative confidence and keep going out there with shows people want to see, and I do believe that most consumers out there will follow their hearts, to some extent, in terms of the content being really desirable for them.”

And amid SVODs that may angle for premium HBO-style programming, All Access is courting a broader audience.

“We have a strong sense and we have looked at data to inform our thinking of this,” said McNamara, later adding, “I think that does tap back to the brand of our corporation overall, that it’s not a dirty word to say that something is potentially going to be commercial.”

More TV

  • Jeff Goldblum photographed at the PMC

    'World According to Jeff Goldblum' Renewed for Season 2 at Disney Plus

    Disney Plus has renewed “The World According to Jeff Goldblum” for a second season. The news comes ahead of the Season 1 finale on Jan. 24. The documentary series is the streamer’s first original with National Geographic. The second season will consist of 10 episodes. “Jeff has captured the imagination and curiosity of our audience [...]

  • National Geographic Launches Field Ready Inclusion

    National Geographic Launches Field Ready Inclusion Program

    National Geographic has announced it is launching a program aimed at promoting diversity and inclusion behind the camera. The Field Ready Program is described as a two-phased training program that trains entry-level participants to become production assistants. Partnering with National Geographic Society, Nat Geo will choose 10 individuals per year to complete online training followed [...]

  • Oprah Winfrey, Gloria Steinheim, Lin-Manuel Miranda

    Apple TV Plus Sets R.J. Cutler's Docuseries 'Dear...' for Spring 2020

    Apple TV Plus and Emmy and Peabody Award-winner R.J. Cutler (“Untitled Billie Eilish Documentary”) have partnered on a docuseries entitled “Dear…” Inspired by Apple’s “Dear Apple” spots, “Dear…” takes an “inventive and cinematic approach to biographies of the most iconic figures in society today by using letters written by those whose lives have been changed [...]

  • Tom AscheimFreeform's Youth Movement Panel, TCA

    Freeform Boss Tom Ascheim Touts 'Four-Part Formula for Longevity'

    Freeform president Tom Ascheim laid out what he called the network’s “four-part formula for longevity and maybe gentle world domination” during an executive session at the Television Critics Association winter press tour on Friday. “One, take a stand,” Ascheim began. “86% of young adults expect brands to be more than just a product. They want [...]

  • 'Grown-ish,' 'Good Trouble' Renewed at Freeform

    'Grown-ish,' 'Good Trouble' Renewed at Freeform

    Freeform has renewed comedy “Grown-ish” for a fourth season, a day after its season 3 premiere, and drama “Good Trouble” for a third. The pickup announcement was made at the network’s Television Critics’ Association press tour day. “Freeform is a megaphone for stories that deserve to be told and a place where the world’s biggest [...]

  • 'The Sinner' film premiere

    Freeform Orders Drama 'Last Summer' With Jessica Biel Producing

    Freeform has picked up the drama “Last Summer” to series, it was announced Friday at the Television Critics Association winter press tour. The show had been picked up to pilot at the cabler back in September. Bert V. Royal serves as writer and executive producer, with Jessica Biel and Michelle Purple executive producing under their [...]

  • Hank Azaria Apu

    Hank Azaria Says He Will No Longer Voice Apu on 'The Simpsons'

    Hank Azaria says he is officially stepping down as the voice of Apu on “The Simpsons.” “I won’t be doing the voice anymore, unless there’s someway to transition it or something,” Azaria said in an interview with SlashFilm. “What they’re going to do with the character is their call. It’s up to them and they [...]

More From Our Brands

Access exclusive content